Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.
Special thanks to our sponsors:
In This Episode
- Why everyone is ultimately responsible for sales
- Why sales and marketing have to work collaboratively
- How content plays a crucial role in a successful account based marketing strategy
- How to create “snackable content”
- How to transition from account based marketing to account based selling
Resources
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