The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about how to work successfully with a team in podcasting. They discuss the importance of processes, and systems and how to prevent things from going wrong when working with other people on your podcast. They also talk about the pros and cons between in-house staff, agencies and freelancers. KEY TAKEAWAYS Processes are important if you have multiple people working on your podcast. Working with the same systems can help prevent problems, such as everyone using google drive. Agree this at the beginning of any working agreement. Try and prevent issues by being prepared, for example, having content ready ahead of time so there is time to proof it and things aren’t rushed. How you communicate is also key, whatsapp can be useful to speed up communication. A final sign-off by one person with authority is the best way to avoid too much creative debate as well as catch any errors. Using an agency means less management by you. Multiple freelancers working on your podcast can become difficult. BEST MOMENTS "Stop using just ‘drive’ as a word” “It doesn’t matter who you are working with, there will always be mistakes and things that go wrong” “Expect people to fuck up but also have a final sign off” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What turns you off a podcast? Chances are it’s the same things that would make listeners stop listening to your own show! In this episode, Ash and Kane reveal the common things that might be losing you listeners. They also talk about what personally puts them off a podcast and stops them from returning to a show, regardless of the content. KEY TAKEAWAYS Bad audio can be a major put-off for a listener. It will make people stop listening and they won’t come back. Too many ads and long intros can be irritating and frustrating to listeners. Make your ads sound authentic to stop people from switching off. Surface-level content that is ‘dragged out’ will put people off your podcast. Repetitive content is boring and wastes listeners’ time. If you and your content are repetitive you aren’t adding value and your listeners will leave. If you have a long interview, it’s better to make them as two stand-alone episodes rather than a ‘part 1’ and a ‘part 2’ Your podcast always has to be content-led, ads and call to actions can’t be at the expense of good content. Let your guest speak. If people have come to listen to an episode with a guest, it’s the guest they want to hear from. People who have come for the guest will stay if you are a good host. BEST MOMENTS "You’ve worked so hard to get someone there, don’t ruin it by having these things wrong” “I can listen to 30 seconds of bad audio” “I won’t continue to listen to bad audio because I might get something useful out of you” “Don’t work with more than two brand partners at a time” “Skip the fluff” “It needs to be content first, the more you give the more you can take when you take” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane clarify the differences between ads and sponsorships for monetising your podcast. They talk about baked-in ads vs dynamic ads, the different types of sponsorship deals you can achieve and what might work for you and your show. KEY TAKEAWAYS If you are a new show or early to sponsorship then banked-in ads are probably your best option. Dynamic ads can be removed at any time so this works well. Only do host read ads, sponsor/ad lead scripts don’t sound genuine and convert less. Be cautious about the amount of ads you put in an episode, paying particular attention to your episode length. You can advertise throughout your content as long as you have built trust with your audience and its legitimate content. Post-roll ads can be overlooked but there's a lot you can do with the delivery, potentially a listener is more likely to click a link and go 'off-platform'. BEST MOMENTS "Nobody beats Riverside at video quality” “You can ask for more money for baked in” “Give the host the most freedom to do it how they want” “Give me the call to action that you want, give me no script” “4 ad slots in an hour is probably the limit” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss the three key ways to discover a podcast. They give you the tips and essential info you need to get maximum discoverability on your podcast show and circumvent the sometimes difficult barriers of podcasting platforms. KEY TAKEAWAYS Social media platforms, in particular TikTok and YouTube, are an essential step to getting better discoverability on your podcast. You can do this in a variety of ways including repurposing podcast content and creating clips. Search and SEO on YouTube Collaboration: Leverage other show’s audiences and attract their following by working with other podcasters Remember, you can do all these things to increase discoverability, but you want people to stay so ensure things like audio quality and content are as good as they can be! BEST MOMENTS "You can do a lot in 7 seconds” “People underestimate how much work it takes” “Podcast discoverability is generally pretty crap” “It was a smaller show, but the audio was decent” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline how to make your podcast marketing personal and why this is such a good growth tactic. They also discuss why giveaways are so effective at accelerating your marketing as well as how to leverage online communities to your advantage. KEY TAKEAWAYS Don’t underestimate the power of direct messaging. Especially when doing a launch or re-launch. So few people do in-person marketing now that it is so effective. When attending events, market and talk about your podcast to people. You can even go one step further and speak at events. Giveaways are a great way to incentivise people to take action. Answer people’s questions online by joining active communities. BEST MOMENTS "I like to message everyone who engages with your post about the podcast show” “People like to know when you’re thinking about them” “In-person marketing works so well” “You can cross-pollinate, and cross-promote” “Answer people's questions, send some DMs, send the link to the podcast and you will grow it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about the concept of podcast recycling in this episode. They focus on how you can ‘recycle’ guests, content, sponsors and even other shows episodes, revealing why this is something every podcaster should be doing and also how it can help you get better sponsorship deals and build a better relationship with listeners too! KEY TAKEAWAYS You can ask your guests to recommend people for you to talk to next, they will almost always give you one of the best people they know. Your social media needs to showcase your podcast so when you reach out to guests they can instantly see what you do. You can use sponsors against each other! Many brands haven’t sponsored brands yet, you can use this to your advantage particularly if you collect all your key metrics and approach them with it. Marketing can be defensive and in this case, large companies will want to advertise with you just to stop others from sponsoring you. Repurposing your content does allow you to secure sponsors more easily. Montages and ‘best bits’ of your content can be a great way of repurposing your most popular content. Your guest episodes on other podcast shows are a great way to revisit who you are and your value, rebuilding your relationship with your audience. BEST MOMENTS "If I can introduce you to those people, it strokes my ego” “This is why it’s really important to post consistently with clips of your podcast” “A lot of people haven’t sponsored podcasts yet” “If their biggest competitor wants to sponsor you they will give you money, not to get leads but to ensure their competitor doesn’t” “If you’ve been interviewed on another podcast and revealed a lot of stuff you haven’t before on your show, that might be a great podcast to upload to your feed. It’s a bit of content you don’t have to think about” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Your audience comes for your content but they stay if you’re a great host! In this episode Ash and Kane talk about how to make yourself likeable as a host and the many benefits that come along with it. They also reveal what not to do if you want your audience to keep coming back for more. KEY TAKEAWAYS If you want to be truly likeable then you can’t be a perfectionist. Be authentic and down to earth. You just being you is what makes an audience like you. It makes you and your show memorable. There’s all the time in the world to get your content across but if your audience is bored they won’t keep listening. Make your audience feel something. The feedback loop on podcasting is slow and not very visible. If you can create a community off-platform this can help you build a loyal following. If you are doing interviews, you need to make sure you don’t talk too much and let the guest speak. Tell personal stories, let people learn about you so they can relate to you. BEST MOMENTS "The biggest thing is to not be a perfectionist” “It’s those funny quirks that attract you to a host” “It’s always entertainment over education” “If you can make someone laugh or cry then you’ll go viral” “The host is there every week the really good guest is only there once, please let me hear from them” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by the host of the Eventful Lives podcast and entrepreneur Dodge Woodall to discuss his journey from hosting parties to becoming a successful podcaster. Dodge shares how he started his show at the beginning of the pandemic without any prior experience, but how his natural curiosity and gift for conversation have meant success. He gives tips on being an effective interviewer, choosing brand partners, using WhatsApp for business, and more. Dodge also discusses his plans to take the podcast on tour and use it as a force for good by raising money for veterans. KEY TAKEAWAYS Use naivety in business as a gift. Don't overthink things, just start and figure it out as you go. Ask questions others are scared to and show genuine curiosity without judgement to hear people's full stories. Build real relationships with guests; follow up after episodes to open more doors down the line. Don't look at podcast stats for the first couple of years instead focus on improving versus vanity metrics. Have aggressive patience, passionately pursuing ideas for the long haul and overcoming barriers. Don't sell your soul for brand deals, only partner with those you genuinely believe in and that will be good for your audience. Hire team members who share your vision; employee engagement fuels business growth. Do in-person events for deeper fan connections and opportunities to give back. BEST MOMENTS "My advice to everyone out there, if you are saying that you're a perfectionist, you don't want to start, just start. No one really gives a shit. Just start." "If someone gives you an opportunity, just say yes. Work it all out when you’re there." "People want faces behind brands, you know, you’ve only got to look at the massive brands out there and the actual, the entrepreneur behind it is a lot bigger than the actual brand numbers." VALUABLE RESOURCES Eventful Lives Podcast Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through the practical steps you can take to get started on your podcasting journey in 2024 as an independent creator. From deciding on your content to how to get accountability, they cover everything you need to know to just get started in podcasting without wasting precious time or breaking the bank. KEY TAKEAWAYS Before you do anything else, nail down exactly who your audience is. Once you know who your listeners are you can figure out what your message is, the problems you want to solve and therefore the content you want to create. Regardless of what you might think, you need to differentiate yourself and being niche is one of the ways to do this successfully in podcasting. If you properly commit to something, by taking a step and creating accountability, you are much more likely to continue and follow through. Once you have started to create content, you can then make artwork etc to match this. Your ideas for the branding will change once you start to record episodes. Your branding, name etc can evolve and change over the years, what you decide on now doesn’t have to be what you keep forever. You don’t need a perfect podcast to launch, it’s most important that you just get started. Perfectionism usually comes from fear of failure. The most important thing for success in podcasting is simply creating great content. BEST MOMENTS "What are you talking about, who are talking to and what problem are you solving?” “You need to differentiate” “It changes and evolves naturally” “90% of it [podcasting success] is content” “The longer you wait to create your content the more people that are going to have a head start on you” VALUABLE RESOURCES https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash interview Yvonne Tchrakian about launching a successful podcast in just two months through manifestation and taking action. Yvonne shares how she overcame tragedy, got a sponsor with no episodes out, and managed it all while juggling 4 kids under 5 and a high-powered legal career. Her high-energy attitude will motivate you to get started on anything you’ve been putting off this year! KEY TAKEAWAYS Manifest your goals by getting clear on what you want, believing it's possible, visualising the outcome, taking action daily, and expressing gratitude. You're manifesting either going for your goals or just cruising through life, so raise your positive vibration no matter where you're at. Become a decision maker, take imperfect action over delayed perfection, and learn as you go. Progress compounds. Ask for what you want from potential sponsors or partners, back yourself, leverage relationships, and get creative vs boring ads. Share your authentic self on social media, especially on strategic platforms like LinkedIn, to build your personal brand. When grieving or struggling, develop daily gratitude, simplify achievements into steps, and find accountability partners. BEST MOMENTS "If you're not going to do it now, you're never going to do it." "I always tell people, imagine, think about what you want to manifest in your life, whether it's a baby, a soulmate, the dream job, the car, whatever it is, imagine you've been given it. Like imagine you guys are manifesting your podcast." "I’ve always been like that. It was the same for my wedding. Right on one dress. I was like, that’s it. You’ve got to know what you want." "People think, oh my god, she’s doing it all. She’s a corporate lawyer, she’s got four kids, she’s doing a podcast. But nothing is done to a hundred per cent." "Some people are just born doers, right? So, we’ve just ran one of our three-day trainings... and there’s a few people that by lunchtime’s like I’ve got two of the biggest names in our industry that have committed!" VALUABLE RESOURCES Yvonne's Podcast 'All Up in your Biz: https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk