The Podcasters Podcast Podcast Recycling | Re-using Guests, Content and Sponsorship
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Ash and Kane talk all about the concept of podcast recycling in this episode. They focus on how you can ‘recycle’ guests, content, sponsors and even other shows episodes, revealing why this is something every podcaster should be doing and also how it can help you get better sponsorship deals and build a better relationship with listeners too!
KEY TAKEAWAYS
- You can ask your guests to recommend people for you to talk to next, they will almost always give you one of the best people they know.
- Your social media needs to showcase your podcast so when you reach out to guests they can instantly see what you do.
- You can use sponsors against each other!
- Many brands haven’t sponsored brands yet, you can use this to your advantage particularly if you collect all your key metrics and approach them with it.
- Marketing can be defensive and in this case, large companies will want to advertise with you just to stop others from sponsoring you.
- Repurposing your content does allow you to secure sponsors more easily.
- Montages and ‘best bits’ of your content can be a great way of repurposing your most popular content.
- Your guest episodes on other podcast shows are a great way to revisit who you are and your value, rebuilding your relationship with your audience.
BEST MOMENTS
"If I can introduce you to those people, it strokes my ego”
“This is why it’s really important to post consistently with clips of your podcast”
“A lot of people haven’t sponsored podcasts yet”
“If their biggest competitor wants to sponsor you they will give you money, not to get leads but to ensure their competitor doesn’t”
“If you’ve been interviewed on another podcast and revealed a lot of stuff you haven’t before on your show, that might be a great podcast to upload to your feed. It’s a bit of content you don’t have to think about”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk