The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane clarify the differences between ads and sponsorships for monetising your podcast. They talk about baked-in ads vs dynamic ads, the different types of sponsorship deals you can achieve and what might work for you and your show. KEY TAKEAWAYS If you are a new show or early to sponsorship then banked-in ads are probably your best option. Dynamic ads can be removed at any time so this works well. Only do host read ads, sponsor/ad lead scripts don’t sound genuine and convert less. Be cautious about the amount of ads you put in an episode, paying particular attention to your episode length. You can advertise throughout your content as long as you have built trust with your audience and its legitimate content. Post-roll ads can be overlooked but there's a lot you can do with the delivery, potentially a listener is more likely to click a link and go 'off-platform'. BEST MOMENTS "Nobody beats Riverside at video quality” “You can ask for more money for baked in” “Give the host the most freedom to do it how they want” “Give me the call to action that you want, give me no script” “4 ad slots in an hour is probably the limit” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss the three key ways to discover a podcast. They give you the tips and essential info you need to get maximum discoverability on your podcast show and circumvent the sometimes difficult barriers of podcasting platforms. KEY TAKEAWAYS Social media platforms, in particular TikTok and YouTube, are an essential step to getting better discoverability on your podcast. You can do this in a variety of ways including repurposing podcast content and creating clips. Search and SEO on YouTube Collaboration: Leverage other show’s audiences and attract their following by working with other podcasters Remember, you can do all these things to increase discoverability, but you want people to stay so ensure things like audio quality and content are as good as they can be! BEST MOMENTS "You can do a lot in 7 seconds” “People underestimate how much work it takes” “Podcast discoverability is generally pretty crap” “It was a smaller show, but the audio was decent” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline how to make your podcast marketing personal and why this is such a good growth tactic. They also discuss why giveaways are so effective at accelerating your marketing as well as how to leverage online communities to your advantage. KEY TAKEAWAYS Don’t underestimate the power of direct messaging. Especially when doing a launch or re-launch. So few people do in-person marketing now that it is so effective. When attending events, market and talk about your podcast to people. You can even go one step further and speak at events. Giveaways are a great way to incentivise people to take action. Answer people’s questions online by joining active communities. BEST MOMENTS "I like to message everyone who engages with your post about the podcast show” “People like to know when you’re thinking about them” “In-person marketing works so well” “You can cross-pollinate, and cross-promote” “Answer people's questions, send some DMs, send the link to the podcast and you will grow it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about the concept of podcast recycling in this episode. They focus on how you can ‘recycle’ guests, content, sponsors and even other shows episodes, revealing why this is something every podcaster should be doing and also how it can help you get better sponsorship deals and build a better relationship with listeners too! KEY TAKEAWAYS You can ask your guests to recommend people for you to talk to next, they will almost always give you one of the best people they know. Your social media needs to showcase your podcast so when you reach out to guests they can instantly see what you do. You can use sponsors against each other! Many brands haven’t sponsored brands yet, you can use this to your advantage particularly if you collect all your key metrics and approach them with it. Marketing can be defensive and in this case, large companies will want to advertise with you just to stop others from sponsoring you. Repurposing your content does allow you to secure sponsors more easily. Montages and ‘best bits’ of your content can be a great way of repurposing your most popular content. Your guest episodes on other podcast shows are a great way to revisit who you are and your value, rebuilding your relationship with your audience. BEST MOMENTS "If I can introduce you to those people, it strokes my ego” “This is why it’s really important to post consistently with clips of your podcast” “A lot of people haven’t sponsored podcasts yet” “If their biggest competitor wants to sponsor you they will give you money, not to get leads but to ensure their competitor doesn’t” “If you’ve been interviewed on another podcast and revealed a lot of stuff you haven’t before on your show, that might be a great podcast to upload to your feed. It’s a bit of content you don’t have to think about” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Your audience comes for your content but they stay if you’re a great host! In this episode Ash and Kane talk about how to make yourself likeable as a host and the many benefits that come along with it. They also reveal what not to do if you want your audience to keep coming back for more. KEY TAKEAWAYS If you want to be truly likeable then you can’t be a perfectionist. Be authentic and down to earth. You just being you is what makes an audience like you. It makes you and your show memorable. There’s all the time in the world to get your content across but if your audience is bored they won’t keep listening. Make your audience feel something. The feedback loop on podcasting is slow and not very visible. If you can create a community off-platform this can help you build a loyal following. If you are doing interviews, you need to make sure you don’t talk too much and let the guest speak. Tell personal stories, let people learn about you so they can relate to you. BEST MOMENTS "The biggest thing is to not be a perfectionist” “It’s those funny quirks that attract you to a host” “It’s always entertainment over education” “If you can make someone laugh or cry then you’ll go viral” “The host is there every week the really good guest is only there once, please let me hear from them” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by the host of the Eventful Lives podcast and entrepreneur Dodge Woodall to discuss his journey from hosting parties to becoming a successful podcaster. Dodge shares how he started his show at the beginning of the pandemic without any prior experience, but how his natural curiosity and gift for conversation have meant success. He gives tips on being an effective interviewer, choosing brand partners, using WhatsApp for business, and more. Dodge also discusses his plans to take the podcast on tour and use it as a force for good by raising money for veterans. KEY TAKEAWAYS Use naivety in business as a gift. Don't overthink things, just start and figure it out as you go. Ask questions others are scared to and show genuine curiosity without judgement to hear people's full stories. Build real relationships with guests; follow up after episodes to open more doors down the line. Don't look at podcast stats for the first couple of years instead focus on improving versus vanity metrics. Have aggressive patience, passionately pursuing ideas for the long haul and overcoming barriers. Don't sell your soul for brand deals, only partner with those you genuinely believe in and that will be good for your audience. Hire team members who share your vision; employee engagement fuels business growth. Do in-person events for deeper fan connections and opportunities to give back. BEST MOMENTS "My advice to everyone out there, if you are saying that you're a perfectionist, you don't want to start, just start. No one really gives a shit. Just start." "If someone gives you an opportunity, just say yes. Work it all out when you’re there." "People want faces behind brands, you know, you’ve only got to look at the massive brands out there and the actual, the entrepreneur behind it is a lot bigger than the actual brand numbers." VALUABLE RESOURCES Eventful Lives Podcast Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through the practical steps you can take to get started on your podcasting journey in 2024 as an independent creator. From deciding on your content to how to get accountability, they cover everything you need to know to just get started in podcasting without wasting precious time or breaking the bank. KEY TAKEAWAYS Before you do anything else, nail down exactly who your audience is. Once you know who your listeners are you can figure out what your message is, the problems you want to solve and therefore the content you want to create. Regardless of what you might think, you need to differentiate yourself and being niche is one of the ways to do this successfully in podcasting. If you properly commit to something, by taking a step and creating accountability, you are much more likely to continue and follow through. Once you have started to create content, you can then make artwork etc to match this. Your ideas for the branding will change once you start to record episodes. Your branding, name etc can evolve and change over the years, what you decide on now doesn’t have to be what you keep forever. You don’t need a perfect podcast to launch, it’s most important that you just get started. Perfectionism usually comes from fear of failure. The most important thing for success in podcasting is simply creating great content. BEST MOMENTS "What are you talking about, who are talking to and what problem are you solving?” “You need to differentiate” “It changes and evolves naturally” “90% of it [podcasting success] is content” “The longer you wait to create your content the more people that are going to have a head start on you” VALUABLE RESOURCES https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash interview Yvonne Tchrakian about launching a successful podcast in just two months through manifestation and taking action. Yvonne shares how she overcame tragedy, got a sponsor with no episodes out, and managed it all while juggling 4 kids under 5 and a high-powered legal career. Her high-energy attitude will motivate you to get started on anything you’ve been putting off this year! KEY TAKEAWAYS Manifest your goals by getting clear on what you want, believing it's possible, visualising the outcome, taking action daily, and expressing gratitude. You're manifesting either going for your goals or just cruising through life, so raise your positive vibration no matter where you're at. Become a decision maker, take imperfect action over delayed perfection, and learn as you go. Progress compounds. Ask for what you want from potential sponsors or partners, back yourself, leverage relationships, and get creative vs boring ads. Share your authentic self on social media, especially on strategic platforms like LinkedIn, to build your personal brand. When grieving or struggling, develop daily gratitude, simplify achievements into steps, and find accountability partners. BEST MOMENTS "If you're not going to do it now, you're never going to do it." "I always tell people, imagine, think about what you want to manifest in your life, whether it's a baby, a soulmate, the dream job, the car, whatever it is, imagine you've been given it. Like imagine you guys are manifesting your podcast." "I’ve always been like that. It was the same for my wedding. Right on one dress. I was like, that’s it. You’ve got to know what you want." "People think, oh my god, she’s doing it all. She’s a corporate lawyer, she’s got four kids, she’s doing a podcast. But nothing is done to a hundred per cent." "Some people are just born doers, right? So, we’ve just ran one of our three-day trainings... and there’s a few people that by lunchtime’s like I’ve got two of the biggest names in our industry that have committed!" VALUABLE RESOURCES Yvonne's Podcast 'All Up in your Biz: https://podcasts.apple.com/ie/podcast/all-up-in-your-biz-with-yvonne-tchrakian/id1710512693 Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. As 2023 draws to a close Ash and Kane outline their predictions for the podcasting world in 2024. They discuss the impact AI will have on podcasting, why the number of podcasters will grow as well and what new ways to monetise might be coming! KEY TAKEAWAYS In 2024 there are going to be more people podcasting with more listeners and more sponsorship and ad spend. 2024 may well be one of the last years to be ‘early’ into podcasting AI will be used more in 2024 and this will make it easier and faster to podcast There is an audience for podcasts who will overwhelmingly be on video platforms, they may not even be aware of the apps you can listen to podcasts on which is why YouTube, TikTok and other platforms need to be part of your strategy in 2024 There will be more sponsorship across the board but particularly breaking through into the niche podcasts. More agencies are being created to match sponsors with shows which is helping with this. YouTube will be rolling out more features surrounding thumbnails which will give you multiple ways to test and tweak your episodes. With easy access to AI, the ‘standard’ editing you see now will be so accessible that you will need to be very creative to stand out. There will be more pressure post-production in 2024. The competition across platforms means they will be offering more monetisation to appeal to creators and attract them to their platforms. BEST MOMENTS “There are gonna be way more podcasters!” “90% of podcasts don’t get beyond episode 7” “I hear more YouTubers moaning about creating content as it’s a bit harder, I don’t really hear any podcasters complain” “Who doesn’t want a shortcut?” “Your thumbnail is very important” “There’s going to be a lot more pressure post-production this year” “Next year’s satisfactory was last year’s exceptional, the standard has moved massively” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasters should upload episodes during the Christmas holiday season and the reasons why it might be best not to. They also talk about the value of planning for a relaunch in the new year.  KEY TAKEAWAYS Podcast downloads typically dip from Thanksgiving until the new year, as people are disrupted and traveling during this time. January is a great time to launch or relaunch a podcast, as more people have received new devices over Christmas and are looking for new content. If you choose to upload episodes over Christmas, make them your least valuable ones, as listenership tends to be lower during this period. Entertainment shows may fare better during the holiday season, as people have more free time and may be looking for entertainment options. Consider the timing of your podcast episodes based on your target audience and their interests. For example, if you have a snowboarding podcast, focus on releasing your best episodes during the winter season. BEST MOMENTS "Essentially, podcast downloads dip from Thanksgiving till the new year when the kids go back to school."  "If you are uploading over Christmas, make it your least valuable episode." "Entertainment shows, I feel like you could upload over Christmas, more so than education. So if it's education based, like no one's trying to learn anything between Christmas and New Year's, they're just trying to eat and drink, right?"  "The only time I'd say where you see a massive difference is in August. Some people absolutely fly in August, right? Because if I am flying or I'm laying by a pool, I will listen to podcasts all day." VALUABLE RESOURCES Website ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk