The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about the differences between an independent creator (you!) and famous podcasters. They highlight why it may feel like you are having to put in so much more work than someone famous but also the advantages you have as an independent creator including being a better interviewer and getting better sponsorship deals KEY TAKEAWAYS Famous podcasters have a lot of backing, through ads and sponsors, they often ‘pay to win’ It can be frustrating seeing celebrities who don’t care about podcasting put in so little effort but hit the charts Independent creators are almost always better hosts Don’t take inspiration from celebrity podcasts, often what they are doing isn’t good they are only doing well because of how much they are being pushed Put your name in full on the artwork BEST MOMENTS “So many celebrity podcasters are so awful” “These guys don’t actually give a shit” “Sponsors will give more money to people who have built their name” "Most people don't have to invest that much into their podcast" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the best ways to monetise your video content? In this episode, Ash and Kane compare two of the biggest video platforms right now, YouTube -vs TikTok. They talk about the advantages of using an established platform such as YouTube but also the differences between YouTube and the more dynamic TikTok and what each has to offer creators. KEY TAKEAWAYS It’s harder to reach the threshold on YouTube to use its monetisation tools, The major downside of TikTok is you don’t always get access to the partner programme unless you consistently hit the threshold. With YouTube, once you have hit it once then it’s lifetime. It’s 10-20 times easier to get big views on TikTok, meaning it can be consistently easier but if you can put the work in long-term then you will earn much more on YouTube once you hit their threshold. Ensure your content is at least 1 minute 5 seconds on TikTok as it has this tendency to cut off the end of your video. Don’t artificially lengthen your content, as this will mean people will stop watching and impact your overall views. Your Editor should be able to use your content to create something that is both long enough and quality content so people don’t switch off. Those who have very good production with an editor will see the difference in monetisation as they will be able to keep the audience engaged and interested in their content. BEST MOMENTS “The first year of YouTube is a slog” “It’s easier to get millions of views on TikTok” “As soon as I open the TikTok app my attention span drops by 50%” “If you can evoke emotion whether its laugh cry, or controversy people are more likely to engage and its more likely to go viral” “AI is now very good at replicating what is already working” "The content is the main thing which is why your podcast should be your focus"  VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Louie joins Ash to give his valuable and knowledgeable opinion on the best way to record your podcast. They discuss the pros and cons of the main two applications, Zoom and Riverside and highlight the things you may want to consider when choosing which platform to use. KEY TAKEAWAYS Comfortable guests make better interviews and interviewing them on a platform that is familiar and simple, like Zoom, can help with this If you want your guests to use Riverside, you will probably have to coach them on how to use it but it will get you a better recording If you have unreliable internet, Zoom can be a good option as it continues to save your recording whereas Riverside does not. If you use Zoom, always use gallery view. Riverside doesn’t just record what you see on your screen, it records a variety of views and resolutions which means you can then use these to make a high-quality recording. If you have good tech and want to utilise it then Riverside is the better platform to use. Riverside is built for creators and has more tools you can utilise including storage. BEST MOMENTS “Zoom came about after the pandemic” “What happened to Skype” “If you want a good interview out of your guest you need them to feel comfortable” “Zoom is really good if your internet is rubbish” “I’d encourage you if you want to be serious about podcasting, look at Riverside and see how it can help” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the commonly forgotten things when starting your podcast sponsorship journey. They talk about the stats you can use to promote yourself, how to create scarcity and what sponsors are actually looking for. KEY TAKEAWAYS Poll your audience, find out exactly who they are. It will be much easier to close a sponsor if you have lots of data on your audience. Highlight your top guests, this will elevate how you are perceived by sponsors If you’re a number one show, then say so! A lot of sponsors will want to see how you convert, this is much more important than your download numbers Think about who you might know who might know someone, network and you may be surprised how you become connected to sponsors! BEST MOMENTS “Here’s the data, pay me!” “It’s best practice for you to get to know your audience a bit better” “If you get good guests you can probably get some free PR” “People don’t realise how well connected they are” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash is joined by senior producer and YouTube and SEO expert Louie Rider to discuss all things SEO, including what it means and how much it really matters for your content. Louie also reveals the real way to master the algorithm and get your content noticed! KEY TAKEAWAYS SEO is based on when websites wanted to appear high on search results but platforms and the internet have changed completely, everything is more complex with many grey areas. There are many different elements you can add when you upload a YouTube video including the title, tags, thumbnail, description and more. All these elements work together to create an SEO ‘bubble’ for your video. If you are worrying too much about things like tags then you aren’t looking in the right place or focusing on the right things to improve discoverability. Word tags used to be important but YouTube no longer uses them, they are almost irrelevant. Don’t just focus on key words but also consider key phrases You don’t have to match your thumbnail to your title, this is a myth that has been debunked. Just focus on making your thumbnail as vibrant and eye-catching as possible. You can even use it to have a ‘second’ title. Instead of focusing on all the SEO that other people are telling you to do, instead focus and use this energy on your content, editing and making it engaging. BEST MOMENTS “SEO stands for search engine optimisation” “A lot of that stuff is rubbish” “You need to be focusing on the title, the thumbnail and then the description to some extent” “They’ve hidden it simply because it’s not that important anymore [tags]” “The title in my opinion is one of the most important things” “Do whatever you want just make the thumbnail as vibrant and as catchy as possible” “Instead of tricking the SEO engine, make something good that will then be shared, engaged with, commented on, liked and then you’ll be at the top, that’s a better way of being at the top” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you revitalise your podcast if it has plateaued or even worse, died? In this episode, Ash and Kane give helpful advice and troubleshoot common problems and mistakes with podcasting to help you if you find yourself stuck in a podcast rut! KEY TAKEAWAYS A seasonal podcast can mean you haemorrhage listeners. Generally, podcast listeners are creatures of habit, so if you stop producing episodes, they switch off. There is such a thing as over-creating content, you will become fatigued and the content will reflect this. Keywords and SEO are the most important things about your titles and show notes so make sure they reflect this. A relaunch or rebrand is an effective way to revitalise your podcast. Focus your promotion for your podcast platform first, once you have succeeded in this you can then branch out to platforms like YouTube. Good clear branding, better titles and show notes and more episodes will lead to better discoverability. BEST MOMENTS “You can also just do a complete rebrand” “Focus on building that audio audience that you own, that no one can take away from you” “It’s 20% of the things you can do that is really going to give you 80% of the result” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane are joined by special guest and all-round podcast expert Adam Roche who is also the creator and host of The Secret History of Hollywood Podcast. They talk about the current update with Patreon and the complications and issues it has made for many creators on the platform. Adam talks about his experiences with Patreon over the past 8 years as a creator and offers insight into what works well and what doesn’t. He also reveals what he would do differently if he were to start using a membership site today. KEY TAKEAWAYS There was no warning for the current updates to Patreon, they are notoriously bad at communication. The free tier Patreon has introduced is impacting paid subscriber numbers and potentially causing existing members to downgrade. Patreon has been losing money in recent years, this may explain the changes they have been implementing. Instead of trying to transform Patreon into social media, they could instead create their own ‘version’ of something like TikTok and have it feed into the Patreon platform, without damaging creators. There are some great features Patreon have added including the collections tab and the shop function but these have usually been in collaboration with creators. Patreon needs to give the control to the creators, they are the ones who know their audience they simply need the platform to create the tools so they can reach them. BEST MOMENTS “They don’t update it [Patreon] in forever and all of a sudden they change everything” “They are devaluing the original offer” “Out of all the platforms in the creator space, they [Patreon] have always been creator first” “I don’t understand either that a platform that is basically just a website and an app, it’s basically just a service” “They don’t get paid unless I get paid” VALUABLE RESOURCES https://www.attaboyclarence.com/the-secret-history-of-hollywood-a-modern-guide-to-the-golden-age-of-hollywood https://www.linkedin.com/in/adam-roche-62478897/?originalSubdomain=uk EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane talks to PR expert, speaker and podcaster Chloe Bisson in this episode. Chloe shares insider tips on how to turn your podcast content into books and paid speaking opportunities. She reveals the pros and cons of traditional publishing vs self-publishing and explains how to leverage media appearances to grow your personal brand. Chloe also provides actionable tactics on conducting great interviews, building rapport with guests, and launching a successful podcast. KEY TAKEAWAYS Consider hybrid publishing where you get support but retain control and profit. Add free online resources to your book to capture reader emails. Approach podcast interviews like public speaking - prepare but don't overprepare. Build rapport with guests pre-interview to relax them and get to the good stuff faster. Launch with curiosity and buzz - get people talking about your upcoming podcast. Release episodes with big names early to build platform for lesser known guests. Use your own social media to promote episodes - don't rely on platforms alone. The biggest mistake most people make is they don’t make their book about them and their brand. Ensure your book has you all over it! BEST MOMENTS "When you go into media, you don't have very long to make an impact." "If there's someone you want to have on your podcast, go and meet them in person, go to an event, watch them do something else." "My ultimate is to get the podcast on other channels as well. I would love to take the show on to radio, TV." "Enjoy the process and don't wait for perfect - you can tweak as you go." VALUABLE RESOURCES https://www.linkedin.com/in/chloebissonofficial/?originalSubdomain=uk Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Colin Nottage gives an interview at the latest 3-day Podcast Training in this episode. Colin is the host of The Interesting Health and Safety Podcast, a show that Ash and Kane have referenced multiple times when speaking about podcast niches, monetisation and branding in podcasting. Colin shares how he built his brand and spun off multiple streams of income from his podcast, directly into his business. He started podcasting to engage with people differently as a health and safety consultant. Though his download numbers are small compared to mainstream podcasts, he has a highly engaged, targeted audience. Colin discusses his learnings, personal development, and biggest wins from podcasting over the past few years as well as offers advice on starting a podcast, maintaining quality over quantity, and bringing forward your life goals rather than waiting until retirement! KEY TAKEAWAYS Podcasting allowed Colin to elevate his business from £395 deals to 6-figure contracts by building his personal brand. He spun off a paid community, software business, and grew his consultancy through podcast guest relationships. Colin went from wanting to be the expert to facilitating conversations and learning from guests. He shortened episodes to 8-10 minutes for commutes and kept interviews under 45 minutes. Consistency and not stopping episodes for too long is critical, even though the back catalogue will still get downloads. Colin focused on quality over quantity and actionable content his niche would value. Podcasting built his confidence to chair major health and safety organisations. It provided an opportunity to rethink his training products and approach with existing clients. BEST MOMENTS "Podcasting seemed to be a way to engage with people in a different way." "What it became is a fantastic opportunity for me to learn." "I can actually say to my clients, look, you know, come on, let's jump on, let's do an episode." "Enjoy it. Make sure you start. And then quality of information above quantity." "Bring forward all the visions and things you want to achieve rather than waiting until retirement." "The podcast is allowing us to build the business, to give us the freedom to make those decisions." VALUABLE RESOURCES The Interesting Health and Safety Podcast with Colin Nottage Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement. KEY TAKEAWAYS Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business Opportunities BEST MOMENTS "Would you like some cash to write [a] book and we publish?” “People get opportunities from their guests” “We’ve had people with smallish audiences and then done live shows and sold out” “If you have a high bracket audience, people will pay to be on there” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk