The Podcasters Podcast

Podcast Summit Join Ash and Kane as they answer some Podcasting FAQs including what the perfect episode length is and how to monetise your podcast. They also discuss why being authentic and creating valuable content is always an essential, but sometimes forgotten, step. KEY TAKEAWAYS How long should your podcast episode be? It depends! Most educational solo content should be around 15 minutes. Interviews can generally be longer. Once you have been podcasting for a period of time, your analytics will point to what length your episodes should be, it will also indicate if your content needs tweaking or editing. There are two key ways to monetise your podcast, either through sponsorship or indirect sales. Niche audiences with a high value can generally get more sponsorship. You can get sponsorship before you even start your show, but you need to go out there and work for it. Your iPhone is probably good enough to video you to start with and the only other things you need are a dynamic mic and wired headphones. BEST MOMENTS “If you’re a beginner podcaster than start at 45 minutes [for interviews]” “The biggest key here is your analytics” “Consumption data is the most important thing, on your podcast and YouTube” “People forget how easy it is to just be authentic and provide valuable content” “If you can use a studio, use a studio it will always sound better” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show. Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026 KEY TAKEAWAYS www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors. www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast. There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need. www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more. ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible. Descript is a transcribing software that you can then use on various AI platforms. BEST MOMENTS “What I use this for the most is finding sponsors and finding collaborators” “It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry” “It’s good to track your chart position and also to research other shows” “It’s like tinder for podcasts” “You’re training AI in who you are so make sure you give it as much information as possible” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane share some insider knowledge on how to create viral videos and clips from your podcast. They reveal proven techniques to grow your reach, talk about how to track your progress effectively and also tell you the things not to do! KEY TAKEAWAYS Tracking your success and failures is important. Create a document where you track all your results on every platform, including who has worked on it, the caption, comments, views and more. The first few seconds of a video are paramount, you need to capture attention, two proven ways are to use a famous name or a great question. Your clip doesn’t have to be chronological, you can use something from the middle or even the end of the video at the start of your clip to get engagement first. It’s not advised to have branding on your clips, it can have a negative impact. Your clip needs to be good standalone content. Don’t try and sell to people in a clip, a clip is to build your awareness, brand and get people engaged with you and your content, not to sell from. BEST MOMENTS “You should have a document tracking your results of every clip on every platform” “What you can track you can prove” “If you’re first 3 seconds aren’t great, don’t use the clip it won’t work” “He [Joe Rogan] is the exception not the rule” “What you’re saying and what your guest is saying are what matter” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane reveal the things they knowingly do wrong in this very podcast! In this episode they talk about the general rules of podcasting, what usually works and why, but also discuss when it’s ok to go against the grain. KEY TAKEAWAYS We have neglected Spotify by almost exclusively focusing on Apple podcasts A lot of our income comes from our agency and training so we haven’t had to explore sponsorship of affiliates By not being affiliated with any particular brands it means our recommendations can be trusted fully Podcasting is usually a balancing act, unless you have infinite time or money you will have to skip some things. Sometimes marketing takes precedence over being evergreen! BEST MOMENTS “You want quality over quantity” “We’ve always had a weird thing around sponsorship” “We’ve got a very niche and targeted audience” “Getting that feedback is so important” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they outline the reasons it’s time for you to start a podcast! From bigger audiences to monetisation, they highlight what you can get out of podcasting and content creation in 2024. They also talk about why podcasting is easier than ever for content creators and what you can leverage to make yours a success. KEY TAKEAWAYS It’s the easiest it’s ever been to grow a brand across platforms, you can do all of your content and grow your brand by just creating one hour-long podcast a week. AI is taking out the hard work and lengthy processes that were previously associated with creating content, you can leverage these shortcuts. You should still spend the time you would previously on your podcast but instead, you can focus on the content side and more value-added activities. Competition in the podcast space is lower even though there are more listeners than ever. Sponsors are paying 4 times as much to creators now than they were in 2021 and there are fewer podcasters. If you decide to create a podcast you can’t just wing it and expect success. It takes dedication, time, hard work and patience. First impressions count and people will assume how you do your ‘free’ content, i.e your podcast is how you do everything else so it has to be your best! Although selling your own services is the primary objective, there are now established creator programmes on most social media platforms so you will be paid for your content directly too. BEST MOMENTS “It’s never been easier to grow a brand” “Short-cuts are designed to be used, use them” “We get pitched AI stuff all the time” “Definitely use AI to save you some time so you can spend extra time on the other stuff” “It’s hard to wing it and be successful now” “People don’t judge you on the paid stuff, they judge you on the free stuff because that’s the first impression” “You can get paid on Facebook, on YouTube, on TikTok” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Rob Moore shares how he built an 8-figure business through his podcast Disruptors, revealing secrets behind viral episodes like his infamous Andrew Tate interview. He dives into the social strategies that made him one of the biggest creators on the planet, how he monetises across multiple platforms, and the goalpost-moving challenges of going viral while balancing authenticity. Rob also discusses pivoting from property to content creation, his approach to getting high-profile guests like Will.i.am and Katie Hopkins, and why he has beef with Diary of a CEO's Stephen Bartlett. Overall an insightful peek behind the curtain of one of the OG podcasting Disruptors! KEY TAKEAWAYS Rob’s podcast Disruptors (previously called The Disruptive Entrepreneur) was the first of Progressive Media’s to launch 8 years ago and now has almost 1000 episodes. Build a "specific but vague" niche to maximise reach - business, money, and entrepreneurship is broad but still clear. Create in your authentic format e.g. long-form interviews for Rob. Short-form doesn't always suit creators. Repurpose one piece of content into 50. View podcasting as a commercial business. Reinvest revenue into better guests and production. You need to invest to grow. Avoid overcomplicating tech and production as a beginner. iPhone + consistency beats fancy gear! Interview skills are critical. Research helps but stay present and let conversations flow. Interviewing takes practice and you will get better with time. Go broader once you've built an audience and identity. Rob went from Disruptive Entrepreneur which was more specific to then Disruptors which interviews a wider range of guests. Handwritten letters stand out to get guests attention. Wax seals also help, you can outsource the writing. Controversial guests like Andrew Tate bring huge but fleeting blows up. Lasting impact depends on authenticity. Don't overcomplicate funnels, CRMs etc when starting out. Bang out content and drive people to simple sales funnels. BEST MOMENTS “Really, all I should think about is the impact I have on people." "So many people right now are overwhelmed. It's just a massive confusion. There's so much opportunity but so much confusion." "This morning...I felt grey and fuzzy and bleh. But I got in the garden and I did a pretty hard workout. And then I got in the ice bath... And I thought, fucking hell, my brain is not really on it." "Go live for three minutes, five minutes, ten minutes and then fairly easy...you can chuck that content there and they can do four or five clips from that." "Sometimes I think if I'd have stayed Disruptive Entrepreneur and just interviewed millionaires and billionaires, you know, maybe I might be more successful." "People way overcomplicate everything. Get a good agency...be more prolific with your content...and the money will start to go up." "I know for a fact he pays guests big money. I know this for a fact...He and others have made it harder to get guests because they're chucking big money down." "I like the fact that you call it a commercial business because I don't think a lot of creators do." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk about the darker side of podcasting. They reveal some of the negatives of being a podcaster and give advice on how to manage these difficult parts of podcasting and how to refocus your attention on the right things. KEY TAKEAWAYS Comment sections can be awful. Social media is full of negativity but you can’t avoid this when using social media to market your podcast. Recording fatigue, everyone struggles to record an episode sometimes but it’s essential to be consistent. Podcasting takes more time and effort than most people realise at first. You will hit many hurdles along the way. Think about your guests carefully and whether they align with your values and your audience. BEST MOMENTS “The people that hate what you do won’t listen to your podcast” “The one thing that I haven’t heard anyone talk about is potentially damaging your reputation” “A lot of people are worried about their relationship with potential guests but genuinely you  need to worry about your relationship with your audience more” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Against most podcasting advice, in this episode, Ash and Kane discuss the rare times when a broader podcast can work. Join them as they first discuss the reasons why a niche podcast sets you up for success but then move on to the instances where going broad is the better and more worthwhile thing to do for your podcast. KEY TAKEAWAYS If you have a large audience already, you can potentially have a broader podcast topic. A niche podcast is much easier to market, via SEO but also directly. To go broad you need to be a great host and interviewer, get great guests and be able to leverage other people’s audiences. Production quality and being connected will also help you with growth on a broader podcast. Co-hosts with incredible chemistry can buck the trend of niche podcasting. Generally, to get traction on a broad subject show you need to spend money, it’s rare to find success for ‘free’. Interviewing ‘interesting people’ is not a good enough subject for a podcast. If you choose to go broad, audio only is not enough. You need to do video and clips to gain traction. BEST MOMENTS “If you haven’t got a big audience already then being broad you’re just going to get lost in the masses of lots of other shows” “When you’re really specific, it helps” “They are essentially two nobodies that have blown up into mainstream fame” “It’s all on personality” “You have to pay to get in front of people” “Sometimes you’ve got to push those boundaries to get the best content” “Realistically you need to rely on the social stuff” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about the differences between an independent creator (you!) and famous podcasters. They highlight why it may feel like you are having to put in so much more work than someone famous but also the advantages you have as an independent creator including being a better interviewer and getting better sponsorship deals KEY TAKEAWAYS Famous podcasters have a lot of backing, through ads and sponsors, they often ‘pay to win’ It can be frustrating seeing celebrities who don’t care about podcasting put in so little effort but hit the charts Independent creators are almost always better hosts Don’t take inspiration from celebrity podcasts, often what they are doing isn’t good they are only doing well because of how much they are being pushed Put your name in full on the artwork BEST MOMENTS “So many celebrity podcasters are so awful” “These guys don’t actually give a shit” “Sponsors will give more money to people who have built their name” "Most people don't have to invest that much into their podcast" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the best ways to monetise your video content? In this episode, Ash and Kane compare two of the biggest video platforms right now, YouTube -vs TikTok. They talk about the advantages of using an established platform such as YouTube but also the differences between YouTube and the more dynamic TikTok and what each has to offer creators. KEY TAKEAWAYS It’s harder to reach the threshold on YouTube to use its monetisation tools, The major downside of TikTok is you don’t always get access to the partner programme unless you consistently hit the threshold. With YouTube, once you have hit it once then it’s lifetime. It’s 10-20 times easier to get big views on TikTok, meaning it can be consistently easier but if you can put the work in long-term then you will earn much more on YouTube once you hit their threshold. Ensure your content is at least 1 minute 5 seconds on TikTok as it has this tendency to cut off the end of your video. Don’t artificially lengthen your content, as this will mean people will stop watching and impact your overall views. Your Editor should be able to use your content to create something that is both long enough and quality content so people don’t switch off. Those who have very good production with an editor will see the difference in monetisation as they will be able to keep the audience engaged and interested in their content. BEST MOMENTS “The first year of YouTube is a slog” “It’s easier to get millions of views on TikTok” “As soon as I open the TikTok app my attention span drops by 50%” “If you can evoke emotion whether its laugh cry, or controversy people are more likely to engage and its more likely to go viral” “AI is now very good at replicating what is already working” "The content is the main thing which is why your podcast should be your focus"  VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk