The Podcasters Podcast How to get Podcast Sponsorship | Things Creators Forget to do!
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Ash and Kane outline the commonly forgotten things when starting your podcast sponsorship journey. They talk about the stats you can use to promote yourself, how to create scarcity and what sponsors are actually looking for.
KEY TAKEAWAYS
- Poll your audience, find out exactly who they are. It will be much easier to close a sponsor if you have lots of data on your audience.
- Highlight your top guests, this will elevate how you are perceived by sponsors
- If you’re a number one show, then say so!
- A lot of sponsors will want to see how you convert, this is much more important than your download numbers
- Think about who you might know who might know someone, network and you may be surprised how you become connected to sponsors!
BEST MOMENTS
“Here’s the data, pay me!”
“It’s best practice for you to get to know your audience a bit better”
“If you get good guests you can probably get some free PR”
“People don’t realise how well connected they are”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk