The Podcasters Podcast How to Dominate a Niche with Colin Nottage
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Colin Nottage gives an interview at the latest 3-day Podcast Training in this episode. Colin is the host of The Interesting Health and Safety Podcast, a show that Ash and Kane have referenced multiple times when speaking about podcast niches, monetisation and branding in podcasting.
Colin shares how he built his brand and spun off multiple streams of income from his podcast, directly into his business. He started podcasting to engage with people differently as a health and safety consultant. Though his download numbers are small compared to mainstream podcasts, he has a highly engaged, targeted audience. Colin discusses his learnings, personal development, and biggest wins from podcasting over the past few years as well as offers advice on starting a podcast, maintaining quality over quantity, and bringing forward your life goals rather than waiting until retirement!
KEY TAKEAWAYS
- Podcasting allowed Colin to elevate his business from £395 deals to 6-figure contracts by building his personal brand.
- He spun off a paid community, software business, and grew his consultancy through podcast guest relationships.
- Colin went from wanting to be the expert to facilitating conversations and learning from guests.
- He shortened episodes to 8-10 minutes for commutes and kept interviews under 45 minutes.
- Consistency and not stopping episodes for too long is critical, even though the back catalogue will still get downloads.
- Colin focused on quality over quantity and actionable content his niche would value.
- Podcasting built his confidence to chair major health and safety organisations.
- It provided an opportunity to rethink his training products and approach with existing clients.
BEST MOMENTS
"Podcasting seemed to be a way to engage with people in a different way."
"What it became is a fantastic opportunity for me to learn."
"I can actually say to my clients, look, you know, come on, let's jump on, let's do an episode."
"Enjoy it. Make sure you start. And then quality of information above quantity."
"Bring forward all the visions and things you want to achieve rather than waiting until retirement."
"The podcast is allowing us to build the business, to give us the freedom to make those decisions."
VALUABLE RESOURCES
The Interesting Health and Safety Podcast with Colin Nottage
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk