The Podcasters Podcast How to succeed WITHOUT a Niche | Can a Broad Podcast Work?
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Against most podcasting advice, in this episode, Ash and Kane discuss the rare times when a broader podcast can work. Join them as they first discuss the reasons why a niche podcast sets you up for success but then move on to the instances where going broad is the better and more worthwhile thing to do for your podcast.
KEY TAKEAWAYS
- If you have a large audience already, you can potentially have a broader podcast topic.
- A niche podcast is much easier to market, via SEO but also directly.
- To go broad you need to be a great host and interviewer, get great guests and be able to leverage other people’s audiences.
- Production quality and being connected will also help you with growth on a broader podcast.
- Co-hosts with incredible chemistry can buck the trend of niche podcasting.
- Generally, to get traction on a broad subject show you need to spend money, it’s rare to find success for ‘free’.
- Interviewing ‘interesting people’ is not a good enough subject for a podcast.
- If you choose to go broad, audio only is not enough. You need to do video and clips to gain traction.
BEST MOMENTS
“If you haven’t got a big audience already then being broad you’re just going to get lost in the masses of lots of other shows”
“When you’re really specific, it helps”
“They are essentially two nobodies that have blown up into mainstream fame”
“It’s all on personality”
“You have to pay to get in front of people”
“Sometimes you’ve got to push those boundaries to get the best content”
“Realistically you need to rely on the social stuff”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk