The Podcasters Podcast Scrappy Marketing Strategies to Grow your Podcast
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Ash and Kane outline how to make your podcast marketing personal and why this is such a good growth tactic. They also discuss why giveaways are so effective at accelerating your marketing as well as how to leverage online communities to your advantage.
KEY TAKEAWAYS
- Don’t underestimate the power of direct messaging. Especially when doing a launch or re-launch.
- So few people do in-person marketing now that it is so effective.
- When attending events, market and talk about your podcast to people. You can even go one step further and speak at events.
- Giveaways are a great way to incentivise people to take action.
- Answer people’s questions online by joining active communities.
BEST MOMENTS
"I like to message everyone who engages with your post about the podcast show”
“People like to know when you’re thinking about them”
“In-person marketing works so well”
“You can cross-pollinate, and cross-promote”
“Answer people's questions, send some DMs, send the link to the podcast and you will grow it”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk