The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What format of podcast is best for you and your content? Join Ash and Kane as they compare podcast formats and discuss when you should utilise each. They give the pros and cons of solo episodes, interviews and having a co-host. They also talk about fiction and non-fiction podcasts and what this means for your USP as a podcaster. KEY TAKEAWAYS You don’t have to stick to one format, you can change it according to what suits your content and your podcasting journey. Co-hosting has its challenges, particularly around turn-taking.  A positive of doing a solo show is that you can record whenever is best for you. It’s more difficult to bring humour into solo shows. Co-hosting can make it easier to generate a discussion. Having a co-host also allows you to split the workload in terms of researching guests and more. Interviews avoid listeners getting bored with long conversations but they are more difficult to organise, particularly virtually.  BEST MOMENTS “If it’s virtual you’re at the mercy of the internet connection and their schedule” “In person is always better when it comes to interviews” “If you’re doing it properly you’re doing it as a business” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane review an episode of The Leeds Business Podcast. They provide a walk-through of the episode and reveal what works well but also talk about what they would improve on and change to give it the best chance of success. KEY TAKEAWAYS The name is informative but niche enough. The artwork is bold and clear. For SEO reasons a long host bio is good and this has been done effectively. Phil asks good questions and actively listens. The intro incorporates a clip from the middle section of the podcast which works well. Although it was a virtual interview, the quality was good. The side-by-side view might have made it more engaging as the guest spoke so much. Generally, if you are doing multiple-part episodes, it’s best to release them close together. If you are using clips, they need to be short and engage immediately, they don’t have to have full context, they should be sound bites. If you are using a photo of the guest in your thumbnail, it’s important to have their headshot cut out, to look professional and to give a much better overall thumbnail. A thumbnail can be an opportunity to have a second title if you can do it well. Try to keep both links and the call to action to a minimum. The volume of clips should come from the amount, not the length. Interviewing clients is something you can do in place of constantly repeating a call to action. It’s more organic and also builds trust with your audience. BEST MOMENTS “Negative feedback doesn’t mean you’re a piece of shit” “He also didn’t interrupt at all, he let them speak” “Big fan of that fair trade call to action” “Those little elements that make you think what does that relate to, are a good thing” “Everything was good, just too long” “Which is your opportunity to have a second title” VALUABLE RESOURCES The Leeds Business Podcast Carrie Rose Interviews: The rise and rise of Rise at Seven - with Carrie Rose, Founder & CEO https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-rise-and-rise/id1695413291?i=1000643622700 https://www.youtube.com/watch?v=SlIgfsi0KWA Scaling Rise At Seven - Carrie Rose, Founder & CEO https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-growth/id1695413291?i=1000644445560 https://www.youtube.com/watch?v=BuL0npYVzpg Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane talk about when you don’t need to use video alongside your podcasting. They also discuss what to focus on when you first start your podcasting journey and why it’s always important to remember that podcasting is for the long haul. KEY TAKEAWAYS You should outsource as much as possible as a podcaster but budget doesn’t always allow this. If you aren’t a trained videographer, you may be unable to create effective videos from your podcast. When you first start podcasting you are already learning how to podcast and focusing on getting episodes out, adding learning to be a videographer and editor on top of that can take too much of your focus. Podcasting is a long-term game. If you want to do something short-term, do something else, not podcasting! Podcasting is forgiving, you can get a lot of things wrong but if you remain consistent for 2-3 years you can achieve real results. Having a YouTube channel may not be the best use of your time especially if your time is limited. You will get more results from different tasks. Consider if long-form video would work for your style of content, it isn’t worth doing for some formats and content types. BEST MOMENTS “You will feel overwhelmed and overworked and you’ll give up” “It’s working but it takes time” “Just figuring out where you fit is more important than fitting in a little bit everywhere” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Explore the pros and cons of outsourcing in podcasting. Discover why personal involvement is key, especially in guest sourcing and maintaining authenticity. Learn the importance of the host's connection with the audience and the strategic approach to sponsorships. Find out which technical tasks can be outsourced for efficiency without compromising quality. Hear entertaining anecdotes about navigating relationships and building a thriving community of engaged listeners.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. After being asked this tough question at an event, Kane and Ash wanted to explore what it meant and what is more important in a podcast host, being authentic or projecting authority? They discuss what it means to be authentic and what you can do if you are suffering from imposter syndrome or don't yet have all the knowledge on a particular topic.  KEY TAKEAWAYS If you have too many or not enough ideas, then look on other platforms. The audience you want to connect with is already out there. If you are suffering from imposter syndrome then it means you are growing as a person. You don’t have to be the one teaching on your podcast. You can utilise other people’s experience and expertise through interviews. If you have authority, it gives you an edge and an advantage but you still need to remain authentic. People want to listen to someone who is authentic, they want content and value not just a lecture. BEST MOMENTS “Authenticity is representing brands you believe in” “Whatever audience you are trying to attract already exists somewhere else” “If you’re not suffering with imposter syndrome then it means you’re stagnating” “When you are someone who hasn’t got the authority then it’s important to be authentic” “A lot of people underestimate how good other people’s bullshit detector is” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane for a Q&A on all things podcasting. They answer questions on everything from name changes to launching. They also have a valuable discussion on sponsorship and what to discuss on your first call. KEY TAKEAWAYS Ideally, you shouldn't rebrand or do things like name changes unless you are in a plateau as this is when you will need the marketing. You can perfect anything at a later date, it’s important to just launch the podcast as this is when you start to learn. If you are trying to get sponsorship there are two main angles, focus on emailing the customer service department but also finding the right person directly on LinkedIn. There is no amount of time you need to wait to approach sponsors, you can even do it before you launch. Ensure you know whether it’s brand awareness or conversion they want before pitching to your sponsor. You don’t have to just have one price for sponsors, you can offer a tiered system. BEST MOMENTS “It starts on LinkedIn, find someone who is in the marketing department” “Who is someone most likely to sponsor you, someone who knows you” “Make every email count, make it super personal” “Never lie, never fake your analytics but show what they are looking for” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about Spotify and their recent updates. They also discuss topics from the recent interview with Courtney Reimer [ https://omny.fm/shows/the-podcaster-s-podcast/161-tpp-v2 ] including the impact Spotify has had on the podcasting space. KEY TAKEAWAYS If you don’t have a big budget, Spotify recommends the same tactics as Ash and Kane, starting with collaborations! Spotify’s original strategy was to get noticed and they spent a lot to do this. They are now focusing more on ROI and you can see this by the lack of exclusive contracts they now have. Most casual listeners do so on Spotify, yet the Apple chart seems to be the holy grail and generally around 80% of downloads come from apple. Micro-influencers and podcasters are becoming the focus for sponsors and ad deals. They are moving away from big names and big followings. BEST MOMENTS “To an extent, it was just a testing phase” “In 10 years they will have paid him [Joe Rogan] half a billion dollars” “It’s a clear representation of them going from I want everyone to know who I am to I want to make some money” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they speak to Courtney Reimer, who formerly headed up the Meghan Markle Spotify podcast project and worked for audible. Courtney shares behind-the-scenes insights into producing shows with A-list celebrities like Meghan and working for major platforms like Spotify, revealing the strategies and processes they use. She opens up about the challenges of pleasing high-profile talent and making content both royal-family-proof and profitable. Listen in as they discuss Courtney’s thoughts and opinions on podcasting including what the future of podcasting may look like. KEY TAKEAWAYS Spotify originally aimed to attract listeners through splashy, expensive deals with celebrity talent like Meghan and the Obamas, not to directly make money. Producing glossy, highly researched shows like Meghan's required extensive legal vetting and staff like fact-checkers. Spotify eventually shifted priorities from accumulating listeners to profitability, necessitating recent layoffs. Independent podcasts and creators may rely more on fan funding models like Patreon to stay viable long-term. We'll likely see fewer resource-intensive journalistic podcasts and more informal conversational shows. Video formats will continue growing in popularity compared to audio-only. Short-form video clips effectively promote podcast discovery and listenership. Cross-promotion via guest swapping is an effective free marketing tactic. Paying production teams fairly gets better results than overstaffing on personnel. Mobility and multitasking are advantages audio-only podcasting still maintains. BEST MOMENTS "Spotify wrote a blank check to announce to the world...that this is where you can come get exclusively some of the world's best podcasts." "I think they overpaid. We paid Hollywood money for audio content and...the math does not add up." "When you're a parent, you're just sort of like, what is going on with my child? Hearing them say, oh my god, my kid did this too - there's a sense of peace." "Do you still want to be in audio? I still love audio. I don't want to give up on it. It just needs to recalibrate its business model." "Is journalism dying on the vine?...I would say 5 years from now, there will be fewer journalistic podcasts." "I alone cannot support a Pulitzer prize level journalistically reported podcast." "I prefer to listen and watch. I actually understand people who sit and just watch. I guess it's like TV." VALUABLE RESOURCES https://www.linkedin.com/in/courtneyreimer/ Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane for a Q&A from the Podcasters Podcast private community. They share questions from podcasters ranging from how to grow your podcast and credibility to sponsorship. They also discuss podcasting launches and relaunches and what impact having a number 1 podcast has on your podcasting journey. KEY TAKEAWAYS When speaking and negotiating sponsorship, try and get more episodes in the deal. This not only generates more income but saves you time as you will need to negotiate with less sales reps. To climb the charts, network with podcasts in your niche in the view to get interviews. You can then capitalise on each other’s audiences. Whilst it’s easier to go viral on TikTok, Instagram offers the best ‘shop window’ to convert your audience to clients and more. How you launch your podcast can be pivotal to your initial growth and performance. Head to the Podcasters Podcast Launch episode here: How to Launch a Number 1 Podcast - Part 1 Having a giveaway that’s relevant to your audience is more important than the cash value. Getting to number 1 in the charts when you launch or relaunch is valuable social proof for sponsorship deals and future guests too. BEST MOMENTS "On average it takes 7 touch points to make a buying decision” “There’s not an easier platform to go viral on than TikTok” “You’re going to get better sponsors, you’re going to get more recognition in your specific industry, get better guests on your show, it’s social proof that you’re a number 1 podcast” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash interviews Channel 4's Secret Millionaire star, serial entrepreneur and host of the ‘Success is a System’ podcast Mike Greene in this LinkedIn live turned podcast episode. They discuss the benefits of podcasting as a mentor and coach and his number one piece of advice for any business owner or mentor wanting to get started in podcasting. Mike also reveals the secrets between his 5-figure shop window and they talk about why podcasting indirectly grows and builds your business. KEY TAKEAWAYS It’s essential to adopt new ways of doing anything in business to remain relevant and profitable and podcasting is a space that is growing exponentially. Podcasting is an intimate way to speak to people, conversations are more genuine and authentic and feel relatable. It’s easier to reach high-profile people to interview through podcasting, people are more willing to give their time to you and for longer periods too. The value in a podcast is immediate, to the audience and the podcaster. Even with a small audience, podcasting gives you the right people and focus to talk to so that you can convert to your products. Podcast episodes aren’t just listened to when they are released, they get listens months and even years down the line A podcast is also a great way to collate and create content for mentees and clients to listen to before, during and after working with you. You put the effort, time and money into creating episodes once and you continue to get return on them, whether that’s via shorts on other platforms or it being repurposed when it becomes relevant through something like a news event. BEST MOMENTS "Podcasting is the fastest growing medium to communicate with people” “People relax differently when you’re in their home, or their office, in a different way” “It was much easier to get their time” “I’ve created my own library of content from world-leading people that I can refer my own mentees to” “It’s content we create once that can be cut into dozens of shorts across a multitude of platforms” “It can be a way to warm up leads” "Less is more has become a cliche but it's true" VALUABLE RESOURCES Website Success is A System EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk