The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash share how you can get guests and sponsors for your podcast show. They talk about the proven ways to secure sponsorship deals and how to attract the right kind of guests to interview. Ash and Kane also reveal some of the common mistakes people make when approaching sponsors and guests and what you can do differently to get a better outcome! KEY TAKEAWAYS You don’t need to give every bit of information in an initial email to a sponsor, focus instead on the bits of information that prove to them why they should be interested in sponsoring your show specifically. Will guests you want to stand out from the many podcast requests they get, what makes you and your show different, think about how to differentiate your communication to them. Just one or two notable guests are worth mentioning in an initial email, to incite interest, no one is expecting you to list every guest but recognisable names in your niche can be very helpful for signalling legitimacy. Watch your tone, formal is easily dismissed. It’s better to be personal and authentic in how you communicate. Guesting on other podcasts is an opportunity to share yourself, tell their audience what you can offer, your expertise and more When pitching to guests, talk about what you can offer them, and sell them the benefits of being interviewed by you. BEST MOMENTS "You’re not trying to sell it in an outreach email, what you’re trying to do is get someone interested so you can have a conversation” “It’s a with or without you approach that works” “People are really formal” “Keep it short, give them a reason to ask a question” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Listen in to this episode with Ash and Kane to discover how to build a high ticket offer for your audience. Whether you're a podcasting newbie or a seasoned pro, this episode is packed with actionable tips and tricks to help you monetise your show. KEY TAKEAWAYS Reverse engineer your podcast niche to attract your ideal customers Leverage the intimate nature of podcasting to sell high-ticket items with ease Use your audience insights to create products they can't resist Give away your best stuff for free to showcase your value and expertise Create one core high-ticket offer that knocks your audience's socks off Infuse your products with your unique personality to boost sales Build your audience before launching to ensure your product is a hit Promote your offers authentically through natural conversations and client interviews BEST MOMENTS "Podcasting is one of the only mediums, cause it's long-form, that allows you to go straight into high ticket." "What they will think is, wow, if this is what I'm getting for free, what will happen if I pay more? So, by giving away everything, they will always assume there's more. Always assume there's more." "People love their podcast hosts. So, when you have a product, if it's something to do with you, you've got a way better chance." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Explore the dynamic world of podcasting concepts and niches. Discover how interview formats offer visibility but require careful planning. Delve into the booming potential of storytelling and fictional podcasts, despite the effort needed. Learn the perks and pitfalls of review shows and the searchability of how-to content. Sports and news podcasts tap into passionate audiences but often face challenges with consistency. The discussion also highlights opportunities for monetization and creative overlaps across various genres.

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss many of the things big podcasters do that you should avoid. The likes of Joe Rogan and Steven Bartlett are exceptions to the rule so listen in to this episode to learn what will not work for your podcast and what to do instead! KEY TAKEAWAYS If you don’t already have a substantial audience, your podcast name needs to be very searchable. Your name should be 2-4 words and clearly showcase your podcast content. Podcasts that interview anyone and everyone, are too broad for most audiences. You need to focus on your niche. Very long episodes switch off audiences, even for big names with a big following. Ensure any ads and sponsorship are relevant to your audience. BEST MOMENTS "Don’t use a pun for your name or something funny” “I probably listen to 1 in 6 of his episodes because they are so scattered” “I’d love to see their consumption data” “You’re wasting your time, your guests' time, no one's going to listen to it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the upsides to using a podcast studio and when is it necessary? Join Ash and Kane in this episode as they talk through the pros and cons of recording your podcast in a studio -vs- recording at home. They discuss how studios can elevate your production quality and professionalism, help land high-profile guests, and provide valuable content for promotion. But they also caution against overspending on studios at the expense of other crucial elements. KEY TAKEAWAYS Recording in a studio makes you look more professional and can help you secure better guests Studios save time with plug-and-play setups, but quality can vary, so do your research Prioritise essentials like artwork, editing and show notes before splurging on a studio Studios allow more time to build rapport with guests compared to virtual interviews Offering studio-quality content is more appealing to high-profile guests than monetary compensation You can maximise virtual interview quality by recording your end in a studio For a budget home setup, invest in a good mic, lighting, a clean background, and a reliable remote recording platform Clips that showcase studio quality tend to perform better on social media BEST MOMENTS "Just because you spend money on a studio does not mean you get a good result." "Don't fall into the trap of hiring a studio before you've got someone to do your artwork, or before you've got someone to do the production and show notes of your episode." "If someone's coming to your studio, and they're getting a train or that, you've probably got them for a good half a day. They're not going to be in such a rush on time." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane acknowledge and talk about all of the stupid shit in the podcast industry. From their own top 3 to guest suggestions, they reveal all the rubbish you need to know about; including some of the downsides to a decentralised platform and the spam emails selling you solutions that just don’t work. KEY TAKEAWAYS Podcast apps with awful user interface Tacky, useless podcast products, such as Blue Yeti mic Generic booking emails from guest bookers, this is poor value and often won’t provide close to suitable guests for your podcast LinkedIn promoters, they use download farms and this can actually harm your podcast in the long run if used Lack of download data across platforms, and access to good analytics can be poor but the platform Podbean is doing good things Lack of standardisation and decentralisation in podcasting means you can be more creative as a creator and make more money. So although there are these downsides that is a big plus point! BEST MOMENTS “ If Spotify insists on being in the space, I wish there was. a tab when you first open Spotify that was podcasts and music” “They’re just download farms” “Downloads, what device they’re on, what country they’re in, that’s pretty much all you can get” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 8 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the lesser talked-about ways that podcasting can help your wider business. They discuss how to utilise podcasting in your marketing, KEY TAKEAWAYS You can repurpose your podcasting content for your business ads. Often this content is already tested and you have been able to test it for free! You can showcase your expertise and knowledge, even as the interviewer. Your interview style and how you present yourself in your podcast will not only build your brand but also build your clients’ and potential clients’ trust in you. Interviewing people can help you close sponsors. Podcasting can create great content for internal newsletters and training. You can send your podcast episodes to clients, for example, if you have created a new product or feature. BEST MOMENTS “Our paid ads are clips from our podcast” “We’re using things we know work” “Most people’s favourite topic is themselves” “This does work really well with coaches” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. After recently listening to an episode of Diary of a CEO with Daniel Priestly, Ash and Kane wanted to break down his advice around waiting lists and how you can incorporate this advice as a podcaster.   KEY TAKEAWAYS Waiting lists or a waitlist is the concept of ‘testing’ a business via a waitlist from followers on social media. You can then go to investors and seek investment. A good example of this is Tesla, when they announce a new car they make a $100 non-refundable deposit for you to be able to buy the car when it becomes available. Before launching a podcast, polls are a great way to get engagement without revealing too much. You could use this format to utilise a waitlist which you could leverage to get a sponsor. A waitlist before you launch your podcast de-risks you for sponsorship. You can utilise a waitlist to also leverage a podcast launch giveaway from a sponsor or partner. BEST MOMENTS “Businesses should be low risk, you should fail quick and fail cheap” “A podcast is a great base to advertise to” “Do polls, get people to vote” “Now it’s de-risking it for them” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What format of podcast is best for you and your content? Join Ash and Kane as they compare podcast formats and discuss when you should utilise each. They give the pros and cons of solo episodes, interviews and having a co-host. They also talk about fiction and non-fiction podcasts and what this means for your USP as a podcaster. KEY TAKEAWAYS You don’t have to stick to one format, you can change it according to what suits your content and your podcasting journey. Co-hosting has its challenges, particularly around turn-taking.  A positive of doing a solo show is that you can record whenever is best for you. It’s more difficult to bring humour into solo shows. Co-hosting can make it easier to generate a discussion. Having a co-host also allows you to split the workload in terms of researching guests and more. Interviews avoid listeners getting bored with long conversations but they are more difficult to organise, particularly virtually.  BEST MOMENTS “If it’s virtual you’re at the mercy of the internet connection and their schedule” “In person is always better when it comes to interviews” “If you’re doing it properly you’re doing it as a business” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane review an episode of The Leeds Business Podcast. They provide a walk-through of the episode and reveal what works well but also talk about what they would improve on and change to give it the best chance of success. KEY TAKEAWAYS The name is informative but niche enough. The artwork is bold and clear. For SEO reasons a long host bio is good and this has been done effectively. Phil asks good questions and actively listens. The intro incorporates a clip from the middle section of the podcast which works well. Although it was a virtual interview, the quality was good. The side-by-side view might have made it more engaging as the guest spoke so much. Generally, if you are doing multiple-part episodes, it’s best to release them close together. If you are using clips, they need to be short and engage immediately, they don’t have to have full context, they should be sound bites. If you are using a photo of the guest in your thumbnail, it’s important to have their headshot cut out, to look professional and to give a much better overall thumbnail. A thumbnail can be an opportunity to have a second title if you can do it well. Try to keep both links and the call to action to a minimum. The volume of clips should come from the amount, not the length. Interviewing clients is something you can do in place of constantly repeating a call to action. It’s more organic and also builds trust with your audience. BEST MOMENTS “Negative feedback doesn’t mean you’re a piece of shit” “He also didn’t interrupt at all, he let them speak” “Big fan of that fair trade call to action” “Those little elements that make you think what does that relate to, are a good thing” “Everything was good, just too long” “Which is your opportunity to have a second title” VALUABLE RESOURCES The Leeds Business Podcast Carrie Rose Interviews: The rise and rise of Rise at Seven - with Carrie Rose, Founder & CEO https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-rise-and-rise/id1695413291?i=1000643622700 https://www.youtube.com/watch?v=SlIgfsi0KWA Scaling Rise At Seven - Carrie Rose, Founder & CEO https://podcasts.apple.com/gb/podcast/carrie-rose-founder-rise-at-seven-the-growth/id1695413291?i=1000644445560 https://www.youtube.com/watch?v=BuL0npYVzpg Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk