The Podcasters Podcast Sponsorship & Rebranding | Community Q&A
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Join Ash and Kane for a Q&A on all things podcasting. They answer questions on everything from name changes to launching. They also have a valuable discussion on sponsorship and what to discuss on your first call.
KEY TAKEAWAYS
- Ideally, you shouldn't rebrand or do things like name changes unless you are in a plateau as this is when you will need the marketing.
- You can perfect anything at a later date, it’s important to just launch the podcast as this is when you start to learn.
- If you are trying to get sponsorship there are two main angles, focus on emailing the customer service department but also finding the right person directly on LinkedIn.
- There is no amount of time you need to wait to approach sponsors, you can even do it before you launch.
- Ensure you know whether it’s brand awareness or conversion they want before pitching to your sponsor.
- You don’t have to just have one price for sponsors, you can offer a tiered system.
BEST MOMENTS
“It starts on LinkedIn, find someone who is in the marketing department”
“Who is someone most likely to sponsor you, someone who knows you”
“Make every email count, make it super personal”
“Never lie, never fake your analytics but show what they are looking for”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk