The Podcasters Podcast What is Happening with Spotify?
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Ash and Kane talk about Spotify and their recent updates. They also discuss topics from the recent interview with Courtney Reimer [ https://omny.fm/shows/the-podcaster-s-podcast/161-tpp-v2 ] including the impact Spotify has had on the podcasting space.
KEY TAKEAWAYS
- If you don’t have a big budget, Spotify recommends the same tactics as Ash and Kane, starting with collaborations!
- Spotify’s original strategy was to get noticed and they spent a lot to do this. They are now focusing more on ROI and you can see this by the lack of exclusive contracts they now have.
- Most casual listeners do so on Spotify, yet the Apple chart seems to be the holy grail and generally around 80% of downloads come from apple.
- Micro-influencers and podcasters are becoming the focus for sponsors and ad deals. They are moving away from big names and big followings.
BEST MOMENTS
“To an extent, it was just a testing phase”
“In 10 years they will have paid him [Joe Rogan] half a billion dollars”
“It’s a clear representation of them going from I want everyone to know who I am to I want to make some money”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk