The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Inspired by the question “What was the last thing you changed your mind about?” Ash and Kane dive into the latest trends in podcasting and content creation, sharing valuable insights on what's working now. From the rise of casual podcast clips to focusing your energy on one social media platform, they offer practical advice for growing your brand. Join them as they discuss investing in studios, launching with fewer episodes, and the surprising truth about Spotify's dominance in the podcasting world. KEY TAKEAWAYS Podcast clips featuring casual conversations are outperforming highly produced, direct-to-camera content on social media Invest 70% of your energy into creating the best possible podcast, and focus the remaining 30% on building a strong presence on one social platform Renting a professional studio for in-person interviews can greatly enhance your podcast's quality and appeal to high-profile guests Launching with four episodes instead of six can still lead to a successful podcast while avoiding negative impacts on your YouTube channel Spotify has surpassed Apple in terms of individual podcast listeners, despite Apple's higher download numbers due to auto-downloads A microphone is the modern-day equivalent of a lab coat or clipboard, instantly lending credibility to the speaker Engaging with your audience through comments, DMs, and behind-the-scenes content is crucial for building relationships and growing your personal brand Investing in post-production and professional editing should be a top priority for podcasters before considering paid advertising or guest payments BEST MOMENTS "A microphone is the new lab coat. If someone's walking around with a clipboard or something, if they had a clipboard and a lab coat, then you can get in anywhere." "Instead of being okay on four platforms, I could be really good on one." "Guests are way more likely to say yes when you've got a nice fancy studio, even if you're not that well known." "We don't think it's necessary to do six [episodes at launch]. We do think four will suffice." "Spotify is doing well, I guess. We haven't changed our mind on Spotify being shit though." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash & Kane discuss different production options for podcasters, including AI, agencies, in-house teams, freelancers, and doing it yourself. They delve into the pros and cons of each option, emphasizing the importance of quality input in the production process. In the chat, they dive into why having team members dedicated solely to the podcast can be a game-changer, and talk about how agencies can offer valuable support. Plus, they share some tips on using AI tools to make episodes even better and discuss why it's so important to keep promoting and engaging with our audience to keep our podcast growing strong. KEY TAKEAWAYS Production Options: AI, agency, in-house team, freelancers, and do-it-yourself. Hiring Employees: Hiring employees is considered the best option due to their dedication, expertise, and focus on the podcast project. Agencies: Agencies are a good option for those who want a team of experts managing the production process, providing a single contact point for the client. AI Tools: While AI tools can be useful for certain tasks like mixing podcasts or creating captions, they are not recommended as standalone solutions for podcast production. BEST MOMENTS "Realistically, whether you've got an in-house editor, freelance, using AI, whatever it is, your input needs to be good." "You might have the best chef, [the podcaster]. You might have the best editor, right? But if your ingredients are out of date, your final result is going to be disgusting." "The best question you can ask a video editor in an interview is, what content do you consume?"   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane tell you everything you need to know about starting a podcast in this episode. They share their experiences and provide practical tips on overcoming imposter syndrome, getting out of your own way, and taking action. Don’t miss out on this essential guide for aspiring podcasters and learn the first steps needed when starting a podcast. KEY TAKEAWAYS Overcome imposter syndrome by interviewing experts and absorbing their knowledge, becoming an authority over time Set up your equipment and do test recordings to familiarise yourself with the process, even if you don't plan to launch yet Listen to podcasts in your niche to get a feel for what you like and don't like, but don't get stuck in the research phase! Book interviews or studio sessions to create accountability and commitment to your podcast Avoid scripting your episodes, as it can hinder your ability to be authentic and engage with your guests Embrace the fact that your first episodes might not be perfect, but the only way to improve is by doing Don't make excuses or lie to yourself about why you haven't started; be honest about your fears and take action Consistency is key! Keep recording, learning, and improving with each episode BEST MOMENTS "No show should be scripted unless it's fictional” "Own the fact that you're scared to get started or you've got impostor syndrome. You don't need to make up an excuse, especially when you're talking to one of us because we must get it so often." "If you are suffering with imposter syndrome, and you think, well, I've only been in that space a few years, I don't feel like I can be teaching, fine. But with podcasting, so many people do interviews. So you could know nothing about a subject." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Discover how podcasters can successfully expand their niche while keeping their core audience engaged. Learn the value of starting with a focused topic to build loyalty and authority. The hosts share insights on interviewing guests slightly outside the niche, creating enriching content without losing credibility. Monetization strategies through targeted sponsorships are explored, along with the importance of audience feedback in guiding content direction. It's all about balancing growth and maintaining connection with your dedicated listeners!

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they address some of the bad podcasting advice that is frequently posted on Instagram. They explain why certain advice could be harmful to your podcast, as well as share the good advice that they have come across too! KEY TAKEAWAYS You don’t need a lot of equipment to get started but you do need some to get audio quality. Never record straight into your phone mic, it will sound awful and people won’t listen. There’s no need to edit out every ‘uhm’ and ‘ahh’, filler words are a natural part of conversation, you want your podcast to sound authentic and not over-processed. You can use existing content as a starting point but you don’t have to create blog content to use before starting a podcast! A monotone or ‘neutral’ voice will turn people off a podcast. Too much planning can be detrimental. It’s best to create the content first and then create the narrative. Think about your ideal listener and focus the content you create around them. Building an audience is the most important element of a podcast, you need to work on this first before anything else. Don’t do anything that takes away from your podcast content being the best it can be. If you take too much focus away from your core podcast content to do trends, it will be to the detriment of your podcast. If you are only doing something for monetary gain, your audience will see through it. If you need to instantly monetise from the beginning, then focus on sponsorship. Use giveaways to incentivise people to follow and review within a time window you want, to help you rank. BEST MOMENTS "You can get a podcast live within an hour but no one will listen to it” “Finding guests who have been on camera before helps” “Be fluid, dynamic, ups and downs with your tone” “Do the content, build the narrative after” “It doesn’t matter if you’re in a competitive market if you already have the audience” “If we just do the best podcast episode, the rest just figures itself out” “Give away something that is related to your business” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about podcast guests in this episode. They discuss how to not only find great guests but also tips on how to specifically find them for your niche and book guests who will provide value for your audience. KEY TAKEAWAYS Don’t take a guest’s likes, comments etc at face value. Do your research to ensure their audience engagement is real. Having someone with genuine engagement is more important than big numbers, people in a niche with a loyal following are perfect. Someone who is already a content creator almost always automatically makes a good podcast guest. Choose a guest who is active on social media and is willing to promote you. Knowledge and experience aren’t the only important factors in a guest, they need to be engaging for your audience too. As your podcast grows, you can become choosier with your guests, they need to start becoming more credible. Always ensure your guests are on brand and relevant to your show. BEST MOMENTS "Double check their engagement looks real” “You’re trying to get someone who people care about a lot and will listen to what they say” “When they deliver content they are more comfortable” “Are they a confident and competent person?” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give their thoughts and opinions on the current state of podcasting. They discuss the increase in listenership, the best ways to ensure you rank highly as well as the opportunities available in the podcasting space right now. KEY TAKEAWAYS There are approximately 14k active podcasters right now, which is a comparatively low number to other forms of media. The combination of low competition and new tools that can be utilised makes now the perfect time to start a podcast. There hasn’t been an increase in active podcasting since 2020 but there are more listeners than ever. As well as SEO, total episodes and upload frequency help your show rank higher. Generally, business people tend to lean towards the Apple app for listening yet new listeners are often on Spotify. BEST MOMENTS "Podcasting, right now is probably the best time to get into it” “Now you don’t have to convince people what a podcast is” “Search is a big thing when it comes to ranking highly” “People genuinely don’t know Apple podcasts exist which is wild to me” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane debunk common myths and misconceptions about podcasting. They discuss the importance of niching down, the ease of creating podcast content compared to other platforms, and the benefits of podcasting despite its discoverability challenges. KEY TAKEAWAYS You don't need to be an authority to start a podcast; interviewing experts can provide valuable content for your audience. Podcasting for business is not oversaturated; niching down and providing quality content can help you stand out in your space. Investing in good equipment and editing is important, but you don't need fancy gear to get started. Having a niche or topic of focus is crucial for attracting and retaining listeners, unless you have a large existing audience or network. While high-quality content is essential, poor audio quality can deter listeners from engaging with your podcast. Podcasting is one of the easiest forms of content to create and repurpose across multiple platforms. Podcasts have a discoverability problem, but this can be overcome through good SEO and leveraging algorithms on other platforms. Editing your podcast is necessary to ensure a polished and professional final product. BEST MOMENTS "People don't know who you are and they don't care. They will come for the knowledge and they'll stay for your personality." "You can only turn long form into short form, you can't turn short form into long form." "Once you've got that person in your ecosystem, they keep coming back, which is great." "Your output needs to be very, very good. Good trailers, good intros, good outros, good promo clips, good clips for your guests to share." "Please edit your podcast. You don't need to go over the top and take out every um, uh, and et cetera, but you do need to make it listenable and you do need to make it sound nice." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of podcast sponsorships, revealing why brands should invest in this powerful advertising medium. Discover the unique benefits that podcast sponsorships offer, from reaching high-income audiences to enjoying long-lasting returns on investment. Ash and Kane share insider tips and real-life examples that will inspire both brands and podcasters to maximise their success in this exciting space. KEY TAKEAWAYS Podcast sponsorships offer a lifetime of return, as episodes continue to be downloaded long after the initial sponsorship period, providing ongoing exposure for brands. Podcast listeners tend to have higher incomes compared to other platforms, making them a valuable target audience for sponsors. Authentic, host-read ads tailored to the podcast's style resonate better with listeners and lead to higher engagement and conversion rates. Brands should seek out podcasts with a niche audience that aligns with their target market for maximum return on investment. High-ticket offers with high profit margins and long customer lifetime values are best suited for podcast sponsorships. Podcast advertising is harder to skip compared to other formats, ensuring the sponsor's message is heard by the audience. Sponsoring interview podcasts allows brands to be associated with the guests and their respective brands, enhancing credibility and reach. Brands should consider factors such as the percentage of the audience they can sell to, the cost of acquiring customers, and the lifetime value of customers when deciding to sponsor a podcast. BEST MOMENTS "Podcast listeners are generally creatures of habit. And as an industry part, it's sort of the way that you measure downloads is how many downloads an episode gets in a 30-day period, because people might take a few days or a few weeks to listen, but generally they always listen." "If you can find a brand as a podcaster, or if you as a brand can find a podcast that has your exact audience, and they listen to everything they say, and they see them as an expert, and as someone in their space that's worth listening to. then that audience is so much more valuable to you than just being a billboard essentially on a show that approaches random people." "Acast found last year that 72 per cent of people visited a company's or sponsor's website after hearing an advert on a podcast, which is kind of impressive when you think about it” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of personal branding versus business branding. Discover why personal brands are thriving while business brands struggle to keep up in today's fast-paced digital landscape. Learn the secrets to building a successful brand that resonates with your audience and allows you to pivot seamlessly. KEY TAKEAWAYS Personal brands outperform business brands in terms of followers, leads, income, and status in your space. Attaching a personal brand to a business can lead to massive success, as seen with examples like Elon Musk, Stephen Bartlett, and Hagley watches. Business brands need a distinct personality to succeed, using comedy, memes, and emotional storytelling to engage their audience. Personal brands allow flexibility and the ability to pivot to different niches while maintaining an engaged audience. Business brands worked well in the past, but new successful brands in recent years often have a strong personal brand attachment. High-ticket items are more likely to be purchased when associated with a personal brand, especially for services like training courses, agencies, and consultancies. Car influencers like CarWow and Doug DeMiro have more impact on consumer decisions than traditional car company advertising. Building a personal brand is crucial for securing sponsors, selling products, and establishing yourself as a leader in your industry. BEST MOMENTS "Business brands are dead. Nobody wants to buy from a nameless corporate entity." "People buy into you. Your story, your message. And that is so powerful." "If you're going to do a business brand, make it a business brand with a personality that's distinct and unique." "Personal brand will always outperform business brand." "Can you name a luxury brand that has become massive in the last five years that doesn't have a big personal brand attachment?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk