The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane talk about podcast analytics. They review the frequent questions they get asked about analytics and metrics and explain which things you need to be paying attention to and why. They also reveal the bits you don’t need to be spending loads of time on, leaving you to focus on what matters. KEY TAKEAWAYS Even when outsourcing elements of your podcast production, you still need to keep track of your own KPIs. Money gives you the freedom and options to help more people. So even if money isn’t your number one priority, it is the thing you should focus on as it will help you meet other goals. Your downloads per episode in a 30 day period is the industry standard for measuring the success of an episode Looking at all episode downloads in a period of 30 days each month will give you an idea of whether your content is working; there should be an increase in downloads each month Podbean is easy to use and gives good analytics data Avoid using Spotify for podcasters for your analytics as it doesn’t give you the full picture Click-through and then retention are the only things that matter to the YouTube algorithm, this is the only way to go viral Title and thumbnail designs are the most important to get someone to click on your YouTube videos, these are the reasons that someone will choose to watch 99% of the time Retention is how all platforms make money, this is why creators are rewarded with it so much, regardless of the platform Pay attention to what you are drawn to as a consumer of content. This will give you ideas about what works BEST MOMENTS "You should be outsourcing the production of your podcast” “You can help more people if you make more money” “Avoid Spotify for Podcasters” “Someone is twice as likely to click on a thumbnail if it has a face on it” “Retention is important on all platforms”   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane give an overview of how to create high-quality virtual podcasts. From software recommendations to equipment essentials, they give all the information you need to help you create professional-sounding episodes from anywhere! Including practical tips on creating the ideal recording environment, this episode is packed with valuable insights that will take your virtual podcasting game to the next level. KEY TAKEAWAYS Riverside is the recommended software for high-quality virtual podcast recording, maintaining audio and video quality better than alternatives like Zoom. Ideal equipment setup includes a dynamic microphone (XLR or USB), ring lights or softboxes for lighting, and using your phone as the camera for the best video quality. Both the host and guest should wear headphones to prevent audio bleed and echoing during the recording. Record in a quiet, indoor space with soft furnishings to improve sound quality and use a plain background for a professional look. Position yourself properly on camera, leaving adequate headspace and space on both sides for optimal framing in video clips. Minor details like fake plants, bookshelves, or acoustic panelling can enhance the visual appeal of your recording space. BEST MOMENTS "If you want the very best quality, you would get a dynamic microphone, like an XLR mic, like a Shure one that plugs into an external recorder, like a PodTrack P4, which is what we use in our studios, that then plugs into the computer, but it saves locally to the PodTrack, that's for the very best quality." "No green screens, no virtual backgrounds. Yeah, that was all sarcasm, by the way. In case you couldn't tell. For those American listeners, it was us joking. So the idea is make it as plain and boring as possible." "If you have animals or worse, children, tell them to f*ck off. That's a clip. Right? They can go. Please don't do it in a bathroom, conservatory, or kitchen or when you're getting your hair done. Or on a building site, or on a beach. We're definitely not listing places that clients have sent us recordings from." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash & Kane discuss unique and creative ways to market a podcast, going beyond traditional methods. They explore various examples, such as Joe Rogan's use of YouTube clips to break down long-form interviews into shorter segments, the interactive approach of the true-crime podcast "Serial," and the innovative strategies employed by Hey Mr. Jim in engaging with their audience. They also touch on the success of "Call Her Daddy" and "Lore" in expanding their podcast content into other mediums like TV shows, books, and live tours. Kane shares insights on leveraging partnerships with other podcasts, utilising public speaking opportunities, and engaging with listeners to enhance podcast marketing efforts. KEY TAKEAWAYS You can provide resources to go along with your episodes, for example, a true crime podcast might give maps, documents and other evidence on their website. There are clever ways to build communities and USPs to help market your podcast, Serial podcast has a phone in number for people to give their verdict on crimes for example which helped them go viral. As people can’t comment on your podcast, it can make it more challenging to build a community but what you can do is guide them to engage with you via a review! Think of unique ways you can engage your audience with each episode, how can you include them and make them part of the show? Always think about how you can reuse content to help you market your show Be smart with how you introduce guests on your show, can you have them talk about being on your show in your episode to reuse later for your marketing? BEST MOMENTS “I don’t get why true crime podcasts are so big” “That did help this show go really viral because it was unique” "Sometimes you have to reevaluate what your content is” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all about guest interviews in this episode, sharing their top tips and tricks for getting the most out of your guests. They discuss using high-quality software like Riverside.fm and the importance of making your guests feel at ease. This episode is a must-listen for any podcaster looking to improve their interviewing skills and create engaging content. KEY TAKEAWAYS Using high-quality software like Riverside.fm can help you impress your guests and create better content for social media. Making your guests feel comfortable is key to getting the best out of them. Be accommodating, especially if they're new to podcasting. Avoid using release forms or contracts, as they can put off potential guests. Instead, communicate clearly about what topics are off-limits. During virtual interviews, try to make eye contact by looking at the lens and positioning the guest's video box near the camera. Practice active listening and use non-verbal responses to encourage your guest to share more. Avoid interrupting with audible responses. Research trending topics and ask questions that prompt your guest to discuss them or name-drop relevant people. BEST MOMENTS "If you want to impress your guest, but most importantly you want to get the most out of them, creating good content with name drops and quotes... from your guests that you can clip up and post to social media." "If someone's completely new to it, there's a good chance they're going to be stumbling and be like, 'Oh, I messed that up,' instead of just getting on with it." "If you want a good named guest and you want to get the most out of them, i.e., they're doing the marketing and they're sharing, if you create them content where they look or sound good or say something funny or insightful, they're much more likely to share it." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about attending the 2024 podcast show in this episode. They discuss their favourite stands and share what the event organisers did well but also what they think they could improve on for next year. KEY TAKEAWAYS Last year everything was geared towards corporates and it wasn’t great for small creators, this has improved but there's still a long way to go and the show needs more variety. Spotify yet again had a large stand but it was exclusive, it was effectively a paid-for meeting space. There were many podcast agency stands which don’t offer much variety, they weren’t trying to do anything unique. If you attend next year, make sure you challenge the people on the stands before you do business with them. Kane enjoyed doing his talk, but the rooms were smaller than last year and he got told off for swearing! The podcast show can be good for networking but if it is something that isn’t easy or cheap for you to attend it probably isn’t worth it as a small creator. There is still a disconnect between the people attending the event and most of the stands and speakers. BEST MOMENTS “Patreon wasn’t there this year” “We got some free stuff from Riverside!” “What I thought was quite cool was the events bit” “I definitely think independent creators should take monetisation into their own hands” “Food options are shit” “The podcast show should put on more of their own stands” "The AI stuff is useful for indie creators" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Gavin's Podcast Show, Entrepreneurs Online "Just Start and Take Every Opportunity with Content Creator Extraordinaire Louie Parkes" https://omny.fm/shows/entrepreneurs-online/just-start-and-take-every-opportunity-with-content Ash and Kane are interviewed by Gavin, the host of Entrepreneurs Online. They talk about why all entrepreneurs should start a podcast and the many benefits of building your brand and creating leads. Ash and Kane also talk about Progressive Media and how they started working in the podcasting space. KEY TAKEAWAYS Podcasting is an effective way to build your authority in your field and with your audience and create a brand. Creating a podcast allows you to create shortcuts in content creation. You can reuse and utilise the content across social media and other formats. The longer and more consistently you create content the more leads you will get. Inspired by serving the founder of Progressive Media Rob Moore, Kane joined the team to help grow the agency. Businesses where you are the product, such as a coach are perfect for podcasting. This is the perfect way for you to create high-value leads. Podcasting creates leads faster but also of higher value than any social media platform. You can start podcasting in small steps. Begin with being consistent and focusing on the audio. You can then add in elements of video and social media. You need either time or money to create a podcast. If you don't have either you won't be able to produce a good quality podcast.  BEST MOMENTS “Our focus is building peoples’ authority” “If you run ads without a brand you are limited to how much you can charge” “Why start a podcast in 2024?” “It took us 7 days after our podcast [launching] to get our first lead” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about collaboration in the episode. They talk about the many benefits of collaborating with other podcasters and creators, how to approach them, and how you can collaborate with others effectively. KEY TAKEAWAYS Feed swaps are a simple but effective way to collaborate with other creators. Look for collaborations with shows that complement your niche. Interviews with other podcasters always work well. You can either do one interview and share this content or both interview one another. Spend your time reaching out to individuals you are likely to get a good response from. Keep the initial communication short but stress the value to their audience by collaborating with you. Be creative across different platforms, for example, stitch a creator you’d like to work with on TikTok to get their attention and potentially their audience. BEST MOMENTS “Complementary niche is good” “You get a good bump cross-promoting each other” “Get yourself in front of their followers and them in front of your followers as well” “If you want to pay to win and be on another podcast then sponsor” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss frequently asked questions about the legal aspects of podcasting. While most podcasters won't encounter these issues, they talk about when having contracts in place matters and why maintaining clear communication with your guest is always important. KEY TAKEAWAYS Podcast advert regulations are much more relaxed than other platforms such as TV. This means there are certain industries it appeals to, such as gambling. Sending long contracts with editing clauses will put off guests. It’s unnecessary. Good interview practice is to simply ask the guest if there are any topics they don’t want to discuss. If your guest breaches their NDA, and you still publish it, you are also at risk of being sued. If someone is paying you commercially, such as a sponsor, then you need to ensure you have the correct contracts in place. BEST MOMENTS “Be careful if the guest you're interviewing has NDAs” “Who do you think you could get sued by the quickest?” “99.9% of you could do a million episodes and this will never come up” “if you’re generating income that’s all under contract” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. 90% of podcasters give up podcasting in the first 20 episodes! So in this episode, Ash and Kane give tips to keep you motivated with your podcast including how to build a realistic approach and why outsourcing more time-consuming tasks can make a difference. KEY TAKEAWAYS People give up mainly because they have started podcasting for the wrong reasons. If you have passion and have educated yourself about monetisation you are already ahead of the game. Outsourcing the difficult tasks, the ones you find boring or the time-consuming aspects of podcasting that are low value can help you keep your podcast going. Have a realistic approach to podcasting before you start. Approach your podcast like a business. It’s easy to get complacent when podcasting, you need to keep up momentum and passion so you don’t stagnate. Burnout can happen, it’s better to start smaller and then stretch yourself if you then find you have more capability and time. BEST MOMENTS “It’s not easy, it can be a bit of a time-suck” “Outsource the difficult tasks” “You wouldn’t just give a business a go for a couple of months, people need to approach podcasting like a business” “If you’re expecting results instantly it might not happen” “It’s so much better to start with less than you think you’re capable of doing than it is to stretch yourself as you can build it up” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they break down how to create a podcast into your marketing and sales funnel. They talk about the different ways you can do this, what areas of content creation to focus on and also reveal time-saving hacks to help you make the most of your expertise and build your brand without draining your time. KEY TAKEAWAYS Your content has to be good quality, it is a reflection of everything else you do. Successful clips from your podcast, particularly if you have video can be utilised for ads easily and cheaply. Repurposing your podcast content is a great way to save yourself time. This is quality content you have already created that you can utilise across your social media platforms. Anyone listening to your podcast is doing so very intentionally, it’s very different to any other social media consumption. A call to action on your podcast needs to account for less than 10%. This will make it more impactful and not frustrate your listeners. A podcast allows you to expand your expertise and showcase it to your audience. This lends itself more to selling a higher ticket item.   BEST MOMENTS “You need good quality video, you need good quality audio” “Though they are not as high-value listeners they might go top of funnel, they might do the opt in, the webinar, the e-book, whatever it may be” “We get a lot of high ticket value through the podcast” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn