The Podcasters Podcast Finding the Right Podcast Guest | What Makes a Valuable Guest?
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Ash and Kane talk all about podcast guests in this episode. They discuss how to not only find great guests but also tips on how to specifically find them for your niche and book guests who will provide value for your audience.
KEY TAKEAWAYS
- Don’t take a guest’s likes, comments etc at face value. Do your research to ensure their audience engagement is real.
- Having someone with genuine engagement is more important than big numbers, people in a niche with a loyal following are perfect.
- Someone who is already a content creator almost always automatically makes a good podcast guest.
- Choose a guest who is active on social media and is willing to promote you.
- Knowledge and experience aren’t the only important factors in a guest, they need to be engaging for your audience too.
- As your podcast grows, you can become choosier with your guests, they need to start becoming more credible.
- Always ensure your guests are on brand and relevant to your show.
BEST MOMENTS
"Double check their engagement looks real”
“You’re trying to get someone who people care about a lot and will listen to what they say”
“When they deliver content they are more comfortable”
“Are they a confident and competent person?”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk