How to Expand your Niche Podcast | When to go more Broad

Apr 29, 2024

Discover how podcasters can successfully expand their niche while keeping their core audience engaged. Learn the value of starting with a focused topic to build loyalty and authority. The hosts share insights on interviewing guests slightly outside the niche, creating enriching content without losing credibility. Monetization strategies through targeted sponsorships are explored, along with the importance of audience feedback in guiding content direction. It's all about balancing growth and maintaining connection with your dedicated listeners!

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ADVICE

Start Niche to Build Audience

Start with a niche podcast to build a loyal audience and establish authority in your space.
Niching down attracts sponsors who pay more because your audience is highly targeted and engaged.

INSIGHT

Niche Equals Less Competition

Niche podcasts offer a less competitive market with clearer targeting opportunities.
This facilitates finding specific communities and sponsors aligned with your audience's interests.

ADVICE

Broaden Niche With Related Guests

Gradually broaden your niche by interviewing guests slightly outside your niche who offer related insights.
Your core audience will follow if they like you as a host, even when topics expand.

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Ash and Kane dive into how podcasters can expand their niche show without losing their core audience. They discuss the importance of starting niche, building a loyal following, and gradually broadening your content by interviewing guests slightly outside your niche. They also share their own experiences and offer valuable insights on how to make the transition successfully while maintaining your credibility and authority.

KEY TAKEAWAYS

Start with a niche podcast to build a loyal audience and establish your authority in the space
Gradually expand your content by interviewing guests slightly outside your niche who can provide valuable insights related to your topic
Leverage your niche audience to attract sponsors who are willing to pay more for targeted advertising
When interviewing guests outside your niche, position yourself as the student and allow them to be the teacher
Test different formats and guests to see what resonates with your audience before increasing the volume of broader content
Choose to expand into areas where you have the most knowledge, connections, or potential for monetisation
Ask your listeners for feedback on which direction they'd like to see your podcast expand
As you broaden your content, ensure you can still connect the dots between the guest's expertise and your core audience's interests

BEST MOMENTS

"Build that relationship with your audience so that they will listen to whoever you talk to, like, Chris Williamson has probably got a massive audience of people that listen to all of his interviews, and instead of coming for the interview, they're coming for him."

"You can talk to people outside of your niche once you've built that audience who are going to follow you wherever you go."

"You can start to go into those spaces without positioning yourself as the expert and then being more of the inquisitor. So, we know a bit about that. We know a bit about all of these different areas, but we can then start to broaden out to content marketing and our listeners will know that if we're talking about podcasting, it's us providing all the value."

"Just recapping that start niche build your loyal following by taking the following from somebody else So, if we're podcasting for podcasters, great, let's go to the podcast show, let's go to podcast support groups on Facebook, etc."

VALUABLE RESOURCES

Website

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk