The Podcasters Podcast Personal Brand vs Business Brand | Are Business Brands Dying?
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Ash and Kane dive into the world of personal branding versus business branding. Discover why personal brands are thriving while business brands struggle to keep up in today's fast-paced digital landscape. Learn the secrets to building a successful brand that resonates with your audience and allows you to pivot seamlessly.
KEY TAKEAWAYS
- Personal brands outperform business brands in terms of followers, leads, income, and status in your space.
- Attaching a personal brand to a business can lead to massive success, as seen with examples like Elon Musk, Stephen Bartlett, and Hagley watches.
- Business brands need a distinct personality to succeed, using comedy, memes, and emotional storytelling to engage their audience.
- Personal brands allow flexibility and the ability to pivot to different niches while maintaining an engaged audience.
- Business brands worked well in the past, but new successful brands in recent years often have a strong personal brand attachment.
- High-ticket items are more likely to be purchased when associated with a personal brand, especially for services like training courses, agencies, and consultancies.
- Car influencers like CarWow and Doug DeMiro have more impact on consumer decisions than traditional car company advertising.
- Building a personal brand is crucial for securing sponsors, selling products, and establishing yourself as a leader in your industry.
BEST MOMENTS
"Business brands are dead. Nobody wants to buy from a nameless corporate entity."
"People buy into you. Your story, your message. And that is so powerful."
"If you're going to do a business brand, make it a business brand with a personality that's distinct and unique."
"Personal brand will always outperform business brand."
"Can you name a luxury brand that has become massive in the last five years that doesn't have a big personal brand attachment?"
VALUABLE RESOURCES
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ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk