The Podcasters Podcast Why Brands & Businesses NEED to Sponsor Podcasts
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Ash and Kane dive into the world of podcast sponsorships, revealing why brands should invest in this powerful advertising medium. Discover the unique benefits that podcast sponsorships offer, from reaching high-income audiences to enjoying long-lasting returns on investment. Ash and Kane share insider tips and real-life examples that will inspire both brands and podcasters to maximise their success in this exciting space.
KEY TAKEAWAYS
- Podcast sponsorships offer a lifetime of return, as episodes continue to be downloaded long after the initial sponsorship period, providing ongoing exposure for brands.
- Podcast listeners tend to have higher incomes compared to other platforms, making them a valuable target audience for sponsors.
- Authentic, host-read ads tailored to the podcast's style resonate better with listeners and lead to higher engagement and conversion rates.
- Brands should seek out podcasts with a niche audience that aligns with their target market for maximum return on investment.
- High-ticket offers with high profit margins and long customer lifetime values are best suited for podcast sponsorships.
- Podcast advertising is harder to skip compared to other formats, ensuring the sponsor's message is heard by the audience.
- Sponsoring interview podcasts allows brands to be associated with the guests and their respective brands, enhancing credibility and reach.
- Brands should consider factors such as the percentage of the audience they can sell to, the cost of acquiring customers, and the lifetime value of customers when deciding to sponsor a podcast.
BEST MOMENTS
"Podcast listeners are generally creatures of habit. And as an industry part, it's sort of the way that you measure downloads is how many downloads an episode gets in a 30-day period, because people might take a few days or a few weeks to listen, but generally they always listen."
"If you can find a brand as a podcaster, or if you as a brand can find a podcast that has your exact audience, and they listen to everything they say, and they see them as an expert, and as someone in their space that's worth listening to. then that audience is so much more valuable to you than just being a billboard essentially on a show that approaches random people."
"Acast found last year that 72 per cent of people visited a company's or sponsor's website after hearing an advert on a podcast, which is kind of impressive when you think about it”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk