The Podcasters Podcast Authenticity vs Authority | What's More Important To Grow Your Show
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After being asked this tough question at an event, Kane and Ash wanted to explore what it meant and what is more important in a podcast host, being authentic or projecting authority? They discuss what it means to be authentic and what you can do if you are suffering from imposter syndrome or don't yet have all the knowledge on a particular topic.
KEY TAKEAWAYS
- If you have too many or not enough ideas, then look on other platforms. The audience you want to connect with is already out there.
- If you are suffering from imposter syndrome then it means you are growing as a person.
- You don’t have to be the one teaching on your podcast. You can utilise other people’s experience and expertise through interviews.
- If you have authority, it gives you an edge and an advantage but you still need to remain authentic. People want to listen to someone who is authentic, they want content and value not just a lecture.
BEST MOMENTS
“Authenticity is representing brands you believe in”
“Whatever audience you are trying to attract already exists somewhere else”
“If you’re not suffering with imposter syndrome then it means you’re stagnating”
“When you are someone who hasn’t got the authority then it’s important to be authentic”
“A lot of people underestimate how good other people’s bullshit detector is”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk