The Podcasters Podcast Different types of Podcast Sponsorship | How and Where should you run Ads?
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Ash and Kane clarify the differences between ads and sponsorships for monetising your podcast. They talk about baked-in ads vs dynamic ads, the different types of sponsorship deals you can achieve and what might work for you and your show.
KEY TAKEAWAYS
- If you are a new show or early to sponsorship then banked-in ads are probably your best option.
- Dynamic ads can be removed at any time so this works well.
- Only do host read ads, sponsor/ad lead scripts don’t sound genuine and convert less.
- Be cautious about the amount of ads you put in an episode, paying particular attention to your episode length.
- You can advertise throughout your content as long as you have built trust with your audience and its legitimate content.
- Post-roll ads can be overlooked but there's a lot you can do with the delivery, potentially a listener is more likely to click a link and go 'off-platform'.
BEST MOMENTS
"Nobody beats Riverside at video quality”
“You can ask for more money for baked in”
“Give the host the most freedom to do it how they want”
“Give me the call to action that you want, give me no script”
“4 ad slots in an hour is probably the limit”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk