Before someone can start chasing their dreams, you need to address the fears that were stopping them in the first place. Getting comfortable with risk is essential, but that only comes after someone has gained complete confidence in what they have to offer. Find your niche, go where you are most needed, and gain complete control over your destiny. Then you can sell the same thing to your customers by stopping their nightmares before you try to sell them the path to their dreams. CHAPTERS: 0:00- Risk is the Most Important Part 0:40- Stop Selling Dreams, Stop the Nightmare 1:50- Sell You on Yourself 2:40- Go Where You Have the Most Impact 2:50- Atlanta's Success 3:40- Remove the Risk 5:10- The Path Out

In a saturated market, the confident choice is the most appealing one. Being bold enough to stand out is what will set you apart from the sea of competitors. Learning how to make decisions flexibly, but definitively, is the fastest way to kickstart your company. In this episode, I explore the strategies you can use to signal your brand is worth the plunge. Details on pricing, the experimental campaign method, and the psychology behind payment plans: all of these add up to create the customer experience that can make or break your business.  #BusinessTips #Innovation #RuleBreaker #Mindset #Marketing  CHAPTERS: 0:00 - Make Your Own Rules 1:00 - Run Experiments, Not Campaigns 1:30- Let’s Talk About Price 2:30- Utilizing Payment Plans

There's a lot of advice out there about how to deal with customer objections, and the vast majority of it talks about how to respond to the objections your customers bring up themselves. My method of controlling objections is different—I create objections before my customers can, and then I destroy them. In this episode, I explain how you can turn anything to your advantage if you do it right, including objections. I also cover the key to using objections to increase conversions: giving your prospective audience a reason why. CHAPTERS: 0:00 - Create objections 0:36 - The integrity of the offer 1:07 - More money = complications 2:05 - Give a reason why 2:48 - The NDA close 3:13 - Incontrovertible truth 3:41 - Selling a beta

Price is the most common customer objection you run into while selling, and one of my favorite ways to overcome it is to make my offer's value so massive that it makes the price seem irrelevant. Doing that isn't always easy. Even if you manage to create an incredibly valuable offer, your customers may have a hard time seeing that because price is concrete whereas value is abstract. But that doesn't mean it's impossible. In this episode, I go over a hugely valuable bonus my business partner and I included in our offer for The Wholesale Formula, and then use that example to explain how you can make your offer's value so obvious to your audience that they won't hesitate to give you their money. CHAPTERS: 0:00 - Create more valuable bonuses 1:00 - Do this first 1:46 - Legitimate retail value 2:28 - Webinar-exclusive bonus 3:19 - The biggest problem 3:44 - Value vs. price

No matter what I'm selling, one of my biggest focuses is creating an emotionally safe environment for my audience. But doing that isn't always easy, and there are multiple factors and circumstances that can cause your audience to feel uncomfortable and disconnected from you. If you don't know what those are, you won't know that you should avoid them. In this episode, I go over the top 3 things that will make potential customers feel emotionally unsafe around you, which in turn will make them less likely to trust you and less willing to buy your products. CHAPTERS: 0:00 - Do anything to anyone 0:43 - Don't cater to them 1:42 - Formality feels uncomfortable 2:24 - Feeling misunderstood

Have you ever hesitated to present your audience with an ultimatum to get them to commit? Have you decided not to put certain restrictions on your offer just because other sellers don't have them? Society often leads us to believe that there are certain boundaries that shouldn't be crossed, but that's not always accurate. As long as it's moral, legal, and ethical, you can set your own rules in business and be honest with your customers about why those rules exist. In this episode, I talk about two seemingly off-limits things that have helped me achieve massive sales success: telling your customers that you're marketing to them, and playing by your own rules. CHAPTERS: 0:00 - Should you buy? 0:58 - Make a commitment 1:57 - Explain your marketing 3:06 - Your business, your rules 3:52 - Set your own terms

Have you ever stopped to consider the power dynamic between you and your customers? Whether you're selling from behind a counter or on top of a stage, you're positioned in opposition to your potential buyers. One of the keys to my sales success is that I always try to bring my audience behind the counter. In this episode, I discuss why you never want your audience to feel like they're below you, and explain how teaching people to shop around and be better buyers can actually increase your sales as long as you've got the best offer around. CHAPTERS: 0:18 - Behind the counter 1:00 - Confrontational relationships 1:54 - Be on the same side 2:24 - Find the best bonus package 3:05 - Educate your customers

It may seem logical to craft your offer with your most likely buyers in mind, but that's not what I focus on. Whenever I start to craft an offer, I start with the question of how to sell to the most reluctant potential customers. In this video, I cover how to overcome price objections by making value far outweigh the price, why selling the most skeptical potential customers will allow you to sell to everyone else too, and how you can mimic my methods to increase conversions and sell to cynics. CHAPTERS: 0:24 - The issue with price 1:24 - Engineered paradigm shifts 1:55 - Selling cynical potential buyers 2:39 - What's it worth? 3:51 - Creating a story

Selling your offer can be intimidating in the world of webinars, especially if you're reluctant to just spring a product on your audience at the end of your presentation. In this video, I’m going to show you how other ways to sell your offer can be even more effective than the simple bait-and-switch. Time Stamps:  00:24 - Bait & Switch 1:03 - Authenticity  1:43 - Don’t Buy My Product 2:14 - Once Something Is Good, It’s Bad 2:39 - Boundaries  3:25 - Change the Frame

Learn how being authentic and vulnerable with your audience can help you connect with customers. Explore the concept of authenticity in internet marketing and how it can be established through breaking the fourth wall. Discover the challenges and drawbacks of affiliate marketing.