Have you ever stopped to consider the power dynamic between you and your customers? Whether you're selling from behind a counter or on top of a stage, you're positioned in opposition to your potential buyers. One of the keys to my sales success is that I always try to bring my audience behind the counter.

In this episode, I discuss why you never want your audience to feel like they're below you, and explain how teaching people to shop around and be better buyers can actually increase your sales as long as you've got the best offer around.

CHAPTERS:

0:18 - Behind the counter

1:00 - Confrontational relationships

1:54 - Be on the same side

2:24 - Find the best bonus package

3:05 - Educate your customers