It may seem logical to craft your offer with your most likely buyers in mind, but that's not what I focus on. Whenever I start to craft an offer, I start with the question of how to sell to the most reluctant potential customers.

In this video, I cover how to overcome price objections by making value far outweigh the price, why selling the most skeptical potential customers will allow you to sell to everyone else too, and how you can mimic my methods to increase conversions and sell to cynics.

CHAPTERS:

0:24 - The issue with price

1:24 - Engineered paradigm shifts

1:55 - Selling cynical potential buyers

2:39 - What's it worth?

3:51 - Creating a story