Price is the most common customer objection you run into while selling, and one of my favorite ways to overcome it is to make my offer's value so massive that it makes the price seem irrelevant.

Doing that isn't always easy. Even if you manage to create an incredibly valuable offer, your customers may have a hard time seeing that because price is concrete whereas value is abstract. But that doesn't mean it's impossible.

In this episode, I go over a hugely valuable bonus my business partner and I included in our offer for The Wholesale Formula, and then use that example to explain how you can make your offer's value so obvious to your audience that they won't hesitate to give you their money.

CHAPTERS:

0:00 - Create more valuable bonuses

1:00 - Do this first

1:46 - Legitimate retail value

2:28 - Webinar-exclusive bonus

3:19 - The biggest problem

3:44 - Value vs. price