The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Product management expert Tal Raviv from Riverside.fm discusses the changing landscape of product management, emphasizing the idea that there is no 'right way' to do it and that product is a team effort. They also touch on the role of PRDs, Tal's favorite products, signal to noise ratio in product adoption preferences, and the importance of time in product management.

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * Apri’s website: https://www.aprildunford.com/ * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (02:53) - Product led vs. sales led (06:04) - Positioning vs. messaging vs. narrative (15:33) - How to tie small product changes into your positioning (22:04) - Expanding positioning to include more customers (26:04) - Measuring the effectiveness of positioning and messaging (36:58) - April's book about product positioning (42:21) - Identifying companies with great positioning (44:40) - Reinforcing positioning without reusing the exact same words (48:53) - When to create and share a positioning document

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:34) - An overview of Airbyte's product team (08:44) - Bringing product managers closer to customers (16:00) - Operationalizing user interviews (27:09) - Prepping for user interviews (36:15) - Managing and organizing user feedback (40:50) - The impact of more customer conversations (47:30) - The ideal frequency of customer calls (50:03) - Finding the right customers to talk to

Vivek Sharma, a product manager at Stripe, discusses the value of being a generalist and shares 3 unique aspects of product building at Stripe. He also talks about using 'Friction Logs' to enhance user experience and his favorite product.

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups. 🔗 Links Sam’s company: https://www.startuppatterns.com/  Sam’s book: https://a.co/d/1kehttN  Continuous Discovery Habits: https://a.co/d/iPhopiY Escaping the Build Trap: https://a.co/d/an3of1K Team Topologies: https://a.co/d/8771g1K  Everything in its place: https://a.co/d/8BAL0rU  Sam’s favorite product: https://merlin.allaboutbirds.org/  🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (08:14) - The early days of agile (22:12) - A "case study" startup Sam featured in his book (27:39) - Advice to product teams during a tech industry downturn (37:43) - Sam's book recommendations (44:34) - Sam's favorite product

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles. 🔗 Links Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/ Graham’s company: https://www.cobalt.io/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (07:45) - Where things break down without Product Ops (15:45) - Improving communication (22:25) - Feedback collection (25:34) - Creating value for customers and the business (32:51) - Scaling company-wide communication (41:46) - Measuring the value of Product Ops and knowing when to spin up a Product Ops function (49:23) - Partnering with the engineering team (55:02) - Delivering value through Product Ops

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today.  🔗 Links Vidya’s company: https://productrebels.com/ A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/ One of Vidya’s favorite products: Canva 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (06:00) - The discovery phase of product management coaching (09:44) - How product leaders can stay close to customers (15:24) - Common problems within product teams (26:31) - How to write good problem statements (30:09) - Backlog management tips (36:49) - Getting distracted about using the right tools (40:01) - Vidya's favorite products

Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.🔗 Links * How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer * Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺 Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (01:12) - Microsoft’s new product, Loop (6:07) - CPO age and experience (14:49) - The career path of CPOs (22:435) - Promotions (27:00) - CPOs and MBAs

Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process. 🔗 Links Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg Bj Fogg behavior change model: https://behaviormodel.org/ The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/ Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (03:42) - The challenges with onboarding (06:55) - Introducing the EUREKA framework (09:02) - Creating an onboarding team (15:18) - Understanding the user's definition of success (24:40) - When your product solves multiple problems (34:29) - Helping new users succeed with day-one action items (41:14) - Keeping users engaged and motivated (49:48) - Multi-level onboarding (51:55) - What is the right amount of onboarding? (54:47) - When to focus on self-serve onboarding at an early-stage startup (56:26) - Identifying PQLs

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren (https://www.linkedin.com/in/akoren/) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech. 🔗 Links Koren’s company: https://www.sembly.ai/ Koren on LinkedIn: https://www.linkedin.com/in/akoren/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/ 📝 Show notes (00:00) - Introductions (05:24) - Lessons learned from consulting at Fortune 500 companies (16:08) - Tips for selling into the Fortune 500 (19:40) - Transitioning from consulting to co-founder of a startup (25:28) - Finding early customers (30:42) - The AI boom