Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.

🔗 Links

Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
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📝 Show notes

(00:00) - Introductions

(03:42) - The challenges with onboarding

(06:55) - Introducing the EUREKA framework

(09:02) - Creating an onboarding team

(15:18) - Understanding the user's definition of success

(24:40) - When your product solves multiple problems

(34:29) - Helping new users succeed with day-one action items

(41:14) - Keeping users engaged and motivated

(49:48) - Multi-level onboarding

(51:55) - What is the right amount of onboarding?

(54:47) - When to focus on self-serve onboarding at an early-stage startup

(56:26) - Identifying PQLs

How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)