Oji Udezue, Chief Product Officer at Typeform, shares frameworks for finding B2B SaaS ideas, optimizing onboarding flows, and making products more viral. He emphasizes the importance of solving sharp problems, operationalizing customer discovery, and focusing on core customers. The power of network effects in social networks and strategies for increasing user engagement are also discussed.

Former tech exec and VC, Andy Johns, discusses why he left his career behind, the process of personal transformation, tips for finding a good therapist, and the power of writing for healing. He also explores the challenges of making change and the journey towards spiritual liberation.

Claire Butler, Figma's first GTM hire, discusses Figma's unique bottom-up growth motion. Topics include: starting with ICs loving the product, spreading adoption within the organization, leveraging product champions, freemium strategy for growth, early-stage metrics, and advice for joining a startup.

Brought to you by Productroadmap.ai—AI to connect your roadmaps to revenue | Eppo—Run reliable, impactful experiments | OneSchema—Import CSV data 10x faster—Tim Holley is VP of Product at Etsy where he leads the Etsy buyer experience. With a tenure spanning more than a decade, Tim has seen the company through many transitions (both in culture, in leadership, and in growth), and his team’s product changes have had a significant impact on buyer retention, conversion, and global expansion. In this episode, we discuss:• Lessons from navigating corporate culture shifts• How Etsy capitalized on the explosive growth of e-commerce during the pandemic• Marketplace learnings: when to focus on supply vs. demand, optimizing conversion, and more• How Etsy solves the “graduation problem”• Tips for hiring product managers—Find the full transcript at: https://www.lennysnewsletter.com/p/inside-etsys-product-growth-and-marketplace—Where to find Tim Holley:• LinkedIn: https://www.linkedin.com/in/timholley/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Tim’s background(04:23) Tim’s time away at SoulCycle and what led him back to Etsy(06:34) Lessons from the 2017 culture shift at Etsy(12:15) Etsy’s guiding principles (13:32) How Etsy adapted to increased demand during the early days of mask mandates(16:38) What Tim learned about managing stress with his team during the pandemic(18:46) Lessons from building a thriving marketplace(21:47) Prioritization at Etsy(24:37) Supply constraint vs. demand constraint (28:43) Conversion wins(33:27) Experimentation at Etsy(37:58) Acquisition and top-of-funnel tactics(39:44) The seller referral program(40:33) Etsy’s habit loop framework(44:11) How they set themselves apart from other marketplaces(51:23) Retaining sellers (53:23) The defunct Etsy studio(55:18) Running the product team(57:20) Who the decision maker is (1:01:20) What Tim looks for when hiring PMs (1:03:03) A reflection exercise Tim does with his teams(1:05:08) Lightning round—Referenced:• Etsy: https://www.etsy.com/• SoulCycle: https://www.soul-cycle.com/• Inside the Revolution at Etsy: https://www.nytimes.com/2017/11/25/business/etsy-josh-silverman.html• Ronny Kohavi on Lenny’s Podcast: https://www.lennyspodcast.com/the-ultimate-guide-to-ab-testing-ronny-kohavi-airbnb-microsoft-amazon/• How to Kickstart and Scale a Marketplace Business – Part 3: https://www.lennysnewsletter.com/p/how-to-kickstart-and-scale-a-marketplace-911• Team of Teams: New Rules of Engagement for a Complex World: https://www.amazon.com/Team-Teams-Rules-Engagement-Complex/dp/1591847486• Let My People Go Surfing: The Education of a Reluctant Businessman: https://www.amazon.com/Let-People-Surfing-Education-Businessman-Including/dp/0143109677• The Power Broker: Robert Moses and the Fall of New York: https://www.amazon.com/Power-Broker-Robert-Moses-Fall/dp/0394720245• Yellowstone on Paramount+: https://www.paramountnetwork.com/shows/yellowstone• Nara Baby app: https://naraorganics.com/nara-baby-tracker• Huckleberry app: https://huckleberrycare.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Meltem Kuran Berkowitz, Head of Growth at Deel, shares insights on leveraging low-cost growth channels, creating effective SEO content, and structuring growth teams. They discuss the importance of finding cheaper B2B growth channels, optimizing content for search engines, and targeting niche websites and podcast ads. They also emphasize the significance of a solid product foundation, hiring for commitment and bottom line care, delivering quick solutions, and embracing vulnerability.

Bob Moesta, co-creator of the Jobs To Be Done (JTBD) framework, discusses various flavors of the JTBD framework, best practices for implementation, B2B vs. B2C interviews, common mistakes in implementation, and when not to use it. They also explore the misconception that JTBD is solely about pain and gain, emphasizing the importance of context and outcome in understanding behavior and decision-making. Example of Snickers and Milky Way illustrate how similar products compete in different job contexts.

Camille Hearst, Head of Fan Monetization at Spotify, talks about building a successful career as a creator, the future of the creator economy, the best and worst parts of working with music artists, her experience meeting Steve Jobs, and advice for founders going through acquisitions.

Austin Hay, Head of Marketing Technology at Ramp, discusses the role of a Martech person in driving growth through technology and tools. He explores the challenges of managing complexity, the advantages of buying third-party tools and building custom solutions, and the importance of scrutinizing contracts and costs as the business scales. He also touches on the evolution of the tool stack for Martech and growth, the challenges of obtaining new data for AI, multi-touch attribution in marketing, and qualities of an ideal candidate for a technical role.

Christopher Miller, VP of Product for Growth and AI at HubSpot, discusses winning teams, customer obsession, breaking into product management, and building HubSpot's PLG motion. He shares his background, the challenges and successes of a growth product manager, and what makes HubSpot special. He also talks about solving for customer success, HubSpot's growth loop, book recommendations, and discovering golf during the pandemic.

Geoff Charles, VP of Product at Ramp, discusses the importance of velocity in Ramp's culture and success. They also talk about the benefits of writing for clarity and problem-solving, empowering product teams through context sharing, approaching problems from first principles, and Ramp's unique approach to hiring. They also give suggestions for breaking into product management and highlight the significance of talented engineers and designers in a startup's success.