Campaign Chemistry

It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella. In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio. In this episode, Fischer and Roberts talk about BBH’s journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.  campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. In this episode, Hornaday also chats about Barkley’s use of generative AI and teases some upcoming work this fall. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker. Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture. An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and Peyton Manning on an ad for the World Cup to getting the stars and creators of Breaking Bad to sign on for Popcorners’ first Super Bowl spot. In this episode, he talks about his experience building an in-house team at a massive company and takes us behind the scenes on how some of these ambitious creative ideas came to life.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Being older than 50 isn’t what it used to be. Today, the population is aging, people are living and working longer and being a certain age doesn’t necessarily equate to a specific life stage.As chief marketing and communications officer of the AARP, Martha Boudreau aims to portray these nuances in how the organization engages with its 38 million members. The organization, which is turning 65 this year, is modernizing its offerings, from building a deeper consumer experience capability to thinking about the future of its iconic magazine. In this episode, Boudreau chats about this journey and shares wisdom on how marketers can better connect with this wealthy and important demographic that often goes ignored. Hint: It starts with employing more people older than 50 at agencies and in creative positions.Listen to this podcast and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old creative agency for 14 years. Over the years, Doner has evolved along with the industry, but its positioning, “where modern meets mainstreet,” has remained relevant. Doner has a knack for modernizing legacy brands while resonating with everyday consumers. And now, as part of the Doner Partners Network, the creative agency is able to tap into capabilities from PR to market research to bolster its offering – which is resonating with clients in new business pitches.In this episode, DeMuth talks about his approach to talent, Doner’s new office space in Detroit and his experience working with Bruce Springsteen on a Super Bowl campaign for Jeep. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever. When he took on the role in 2004, Mark Zuckerberg was creating Facebook in his Harvard dorm room. Fast forward to today, and the ad industry is contending with the rise of generative AI, ongoing media fragmentation and ever-changing consumer habits. But for Robertson, the core of the job remains the same: to create iconic ideas that resonate with consumers and drive them to take action. In this episode, Robertson also shares his views on why advertising has been missing a much-needed dose of humor in recent years and gives advice on how to stick with an organization and rise up the ranks in an industry known for job-hopping.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.    campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.