Campaign Chemistry

Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she’s running the agency as global CEO. During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clients to do more with women’s sports as popularity grows.In this episode, Shutt also chats about 72andSunny’s commitment to DE&I and flexible work as the industry pushes for employees to come back in person.Listen to this episode or subscribe and Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore. Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere.For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal is to help brands tap into culture, either online or through real-world experiences, by prioritizing what U.S. CEO Rebecca Coleman calls “earned-led creativity.”In this episode, Coleman chats about the changing nature of social media and its inherent link to real-world experiences that build buzz online. She also shares her experience as a female founder in the male-dominated agency space.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013.Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said.Now, the design platform is racing to adopt generative AI, both in its product and at its in-house agency. After rolling out a campaign targeted at marketers in the U.S. in September, Canva launched Magic Studio in October, a suite of AI-powered tools, from copywriting to image generators.In this episode, Kitschke talks about his journey with Canva from startup to global tech company and shares which skills he thinks will be most important for marketers and creatives as AI adoption grows. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth. As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses.The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post-pandemic, while keeping up its commitment to DE&I. In this episode, Riley chats about how Chiat LA is balancing broader economic pressures with the need to do more with less as the media landscape fragments, and shares how her experience as a CMO informs her approach to running an agency. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results. Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Meanwhile, it maintains long-standing clients such as Kellogg’s. Through it all, it has continued to produce strong creative, earning Campaign US’ Creative Breakthrough distinction in the 2023 Agency Performance Review.Now, the agency is adapting to new leadership, as Liz Taylor joined in June as co-president and chief operating officer to lead the agency alongside co-president and chief creative officer Britt Nolan. In this episode, Taylor and Nolan discuss how the agency has worked to balance its legacy while chasing new innovations. They chat about what the creative process is like at Leo, how the company is weathering the current economic climate and ways it is working to attract new talent. Plus, they talk about what innovations they are excited about heading into 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients. But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor. But that unique blend of expertise worked, allowing each to leverage each other's knowledge to create an agency that helps brands tap quickly and deftly into culture.In this episode, Horowitz and Goldberg also discuss the challenges of entrepreneurship, the roadblocks brands face in navigating fast-moving social spaces and the new era of lo-fi creativity that’s shaking up the creative agency world. Listen and subscribe to Campaign Chemistry wherever you get your podcasts.   campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he’s watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Omnicom Media Group (OMG) is on a winning streak.Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business.But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients. In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.