Campaign Chemistry

Ariel Kaye started Parachute 10 years ago with a focus on two things: quality and brand. The home goods and bedding company launched in 2014, as direct-to-consumer brands were starting to flood the marketplace. Like others, it steadily grew its audience and customer base on platforms such as Facebook and Instagram before expanding into physical stores in 2016, making an impression on shoppers with its easy e-commerce set-up and messy-chic lifestyle aesthetic.Today, though the DTC space has evolved, Parachute is still focused on creating a brand people can connect with — both virtually and physically — as consumer shopping habits continue to evolve. In this episode, Kaye chats about why she set out to launch her own company and why brand and storytelling have always played a key role in its success.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After 12 years at Georgia-Pacific, Laura Knebusch last year worked her way up to lead the marketing department for the paper company’s consumer products division, overseeing household brands such as Brawny, Dixie and Quilted Northern.As part of her remit overseeing marketing and customer experience, she’s modernized the department by bringing in-house functions such as content, analytics and mar tech, and shifting investment toward digital and social media. At the same time, as consumers began shopping more for consumer staples online during the pandemic, Knebusch has pushed Georgia-Pacific’s brands further into e-commerce and retail media. In this episode, Knebusch chats about leading transformation at a nearly 100-year-old organization and what the future looks like as new technologies such as generative AI enter the picture.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on a new challenge as chief marketing and innovation officer at ETS.The nonprofit organization creates educational assessments and accreditations across industries, helping people in both schools and workplaces upskill and advance their learning in a variety of fields. While ETS is not a household name like some of Froah’s other previous companies, the opportunity to help transform a business undergoing a major evolution was too exciting for her to pass up.In this episode, Froah chats about ETS’ rebrand, completed in the spring, how innovation fits into her role and what’s next for the organization.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the U.S. hurdles toward the 2024 presidential election, both candidates are confronted with the same issue brands face every day: how to reach Gen Z.With Joe Biden ending his candidacy July 21, Democrats are giving this challenge fresh thought as Kamala Harris steps into the spotlight as the party’s frontrunner nominee. As a younger candidate with proven social media savvy, Harris has an opportunity to match Trump’s social media prowess. According to Ramaa Mosley, cofounder and chief creative officer of Gen Z-focused agency Adolescent Content, both candidates can only win with Gen Z by being clear and authentic about their policies and entertaining in their online communications.In this episode, Mosley shares insight on how candidates can reach Gen Z and what brands can learn from their strategies during a contentious election cycle. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Musi chats about evolutions in the commerce space amid Amazon Prime Day sales. campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently. Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extremely clever product demo. In this episode, Vandeven also chats about some of the other contenders in the Titanium category and shares how her takeaways from Cannes are informing her approach to creativity at VML. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.Cannes Lions 2024 – final UK shortlists table A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot. Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will uncover the advertising solutions Roku is eager to pitch to brands, and what hot topics she predicts will dominate conversations this year. This episode is your insider guide to Roku’s unique strategies and innovations. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada,  and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.Cannes Lions 2024 – final UK shortlists table The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.