Campaign Chemistry

If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

What is an idea? Something that either helps you experience the world better or understand it better. That’s according to Joe Staples, chief creative officer at independent agency Mother. As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and history for edgy and out-of-the-box thinking — and the opportunity to put it together in a fresh way.Staples, who was diagnosed with dyslexia and ADHD as an adult, has a keen understanding of how to get the best out of neurodivergent talent, which are predominant in creative fields.He also chats about his time at Wieden+Kennedy, his study of jiu-jitsu and his favorite piece of creative that he’s seen recently — a simple window display from Hermès.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Havas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through which every consumer vertical is being supercharged. Join Eric Weisberg, global chief creative officer of Havas Health & You, as he speaks with Campaign US about the growing symbiosis between technology and humans—bringing us all the power to create our own health ecosystem. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Jon Cook, CEO of VML, shares insights on the merger between VMLY&R and Wunderman Thompson, their shared vision, and challenges faced in integrating two cultures. Cook discusses the company's focus on creativity, brand experience, customer experience, and commerce while reflecting on a personal health scare that impacted his leadership style.

Ryan Stern was doing influencer marketing before influencers were a thing. With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group. Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EOS Products. As the space becomes more complex and integral to marketers’ communications plans, and as influencers have evolved into creators, the agency helps its clients navigate the still-Wild West of this increasingly important slice of the market.In this episode, Stern shares Collectively’s origin story, dives into how the influencer space has shifted in the past decade and shares her predictions for 2024. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Lots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of Dentsu Group, Hiroshi Igarashi, has taken direct control of all four of Dentsu’s regions globally. And the creative shops that previously operated individually have come together under one flag: Dentsu Creative. Instrumental to the shift is Dentsu Creative U.S. CEO Abbey Klaassen, who stepped into her current role in November 2023, transitioning from president of New York. Before her appointment, she helped to build Dentsu Creative, which launched in 2022. Now, she is tasked with leading creative talent and direction in the U.S. as part of Dentsu Creative’s global and Americas executive leadership teams.In this episode, Klaassen chats about her transition to U.S. CEO, her vision for Dentsu Creative in 2024 and what areas she is particularly focused on building. Listen to this episode or subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work.On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country.This week on the podcast, we’ve selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us off into 2024. In this episode, you’ll hear excerpts from conversations from:McCann Worldgroup global CEO Daryl LeeHilton CMO Mark WeinsteinGoodby, Silverstein & Partners’ CCO Margaret JohnsonDroga5 outgoing CEO Susie Nam72andSunny global CEO Evin ShuttPereira O’Dell creative chairman PJ PereiraDiageo chief marketing and innovation officer Ed PilkingtonListen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. And thanks for being a fan! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insights to help guide marketers in the year ahead. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Creatives, Mark Figliulo has a message for you: Wake up.The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance. In this episode, Figliulo chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at the forefront of generative AI development. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023. Campaign US creative editor Sabrina Sanchez, reporter Bailey Calfee and editor-in-chief Alison Weissbrot gather around the mic to talk about their favorite holiday ads and the highs and lows of marketing in 2023. Tune in for hot takes on everything from brands’ Taylor Swift collabs to AB InBev’s botched partnership with trans influencer Dylan Mulvaney.Also in this episode, they tease some upcoming coverage for 2024, including for Super Bowl LVIII, and Campaign’s first conference, Convene: Creativity Converged, taking place on February 27. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.