Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on a new challenge as chief marketing and innovation officer at ETS.
The nonprofit organization creates educational assessments and accreditations across industries, helping people in both schools and workplaces upskill and advance their learning in a variety of fields. While ETS is not a household name like some of Froah’s other previous companies, the opportunity to help transform a business undergoing a major evolution was too exciting for her to pass up.
In this episode, Froah chats about ETS’ rebrand, completed in the spring, how innovation fits into her role and what’s next for the organization.
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