Campaign Chemistry Campaign Chemistry: Bubble Skincare's Lindsay St. Clair
Bubble Skincare launched in 2020, when Gen Z founder Shai Eisenman saw a white space in the market to reach people in her own cohort with safe, affordable and fun products. Lindsay St. Clair joined her to help launch the brand, known for its signature colorful packaging, that year.
Fast-forward to today, and Bubble has more than 2 million followers on TikTok and has expanded into retailers including Walmart, CVS and Ulta Beauty. As it reaches beyond its core demographic to adults, it's dedicated to being transparent and clear about which of its products are safe for kids and teens. And it’s carved out a niche around mental health and creating joy that’s unique in the beauty space.
In this episode, St. Clair, VP of brand and creative, talks about building the Bubble brand and how the company taps into its young community for product development insights.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.