Campaign Chemistry

Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada,  and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.Cannes Lions 2024 – final UK shortlists table The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US. There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.We are hosting the Campaign daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties. Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process. In this episode, Campopiano shares his views on advertising’s confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he’s excited to see humor return to Cannes. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-planning. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer. There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premise, highlighting its quality journalism and its appeal to a broad audience. In this episode, Weiss chats about the future of the news business and where AI will play a role and shares details on The Journal’s recent campaign marking the one-year anniversary of reporter Evan Gershkovich’s detainment in Russia.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:  Not all holiday shoppers are the same, they buy and stream differently.  Deal-seekers are increasingly impulse shoppers online and now, on TV.   Secrets to staying top-of-mind during the extended festive season. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

 In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

108-year-old Grey has its eyes on the future.The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.  Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG giant, on global campaigns for brands across its portfolio. In November it brought on a dedicated leadership team to steer work for the client.  In this episode, Maness and Schmitt also talk about how Grey is embracing generative AI and share their predictions for Cannes. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.