Campaign Chemistry Campaign Chemistry: Tapestry's Sandeep Seth
Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry.
Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality.
He also updates us on Tapestry's move to acquire Capri — owner of the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week.
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