Campaign Chemistry Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
108-year-old Grey has its eyes on the future.
The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.
Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG giant, on global campaigns for brands across its portfolio. In November it brought on a dedicated leadership team to steer work for the client.
In this episode, Maness and Schmitt also talk about how Grey is embracing generative AI and share their predictions for Cannes.