Campaign Chemistry Campaign Chemistry: StreetEasy head of integrated marketing Bridget Sullivan
If you live in New York City, you’re more likely than not familiar with StreetEasy.
The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well.
Bridget Sullivan was behind StreetEasy’s latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.
In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.
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