Campaign Chemistry Campaign Chemistry: Snap CCO Colleen DeCourcy
Colleen DeCourcy has carved a career out of pushing boundaries and making change.
In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother.
Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform’s mission to right some of the wrongs social media has inflicted on society and particularly on youth. Snap’s most recent campaign, Less Social Media, More Snapchat, released in February, embodies this ethos.
In this episode, DeCourcy also reveals her favorite campaign she has ever worked on.
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