Campaign Chemistry

Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture’s more than 700,000 global employees to better tell the story of its brand. In addition to her day job, Kramer is the head of Accenture’s disability employee resource group. In the fall, she spearheaded Accenture’s partnership with Disability:IN and TD Bank to bring together other marketing and communications leaders across the business world to put accessibility at the forefront of everything they do.In this episode, Kramer also chats about how Accenture’s marketing and comms teams are structured and how the organization works with Accenture Song and Droga5 to spread its message. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Super Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime. But at Campaign US, we were watching for the ads. In this episode, editor-in-chief Alison Weissbrot, creative editor Sabrina Sanchez and reporter Bailey Calfee break down the most viral moments of the game, from Cetaphil’s creator controversy to NYX’s last minute ad pull to Taylor Swift chugging a beer and Usher bringing his (peace up) A (town down) game. We also share our favorite and least favorite ads of the night and break down how USA Today’s Ad Meter results compared with those of our own panel of chief creative officers.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion. That’s why a group of industry leaders launched Blackweek last month, a new conference aimed to reframe the conversation about DE&I to push action and economic progress for historically underrepresented groups. Andre Grey, chief creative officer at Annex88, is one of the cofounders of Blackweek. He hopes the forum helps finally move historically underrepresented groups into the center of conversations and business decisions — where they belong.In this episode, he chats about Blackweek’s vision as well as the current state of DE&I in advertising and why now is the time to double down. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is an idea? Something that either helps you experience the world better or understand it better. That’s according to Joe Staples, chief creative officer at independent agency Mother. As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and history for edgy and out-of-the-box thinking — and the opportunity to put it together in a fresh way.Staples, who was diagnosed with dyslexia and ADHD as an adult, has a keen understanding of how to get the best out of neurodivergent talent, which are predominant in creative fields.He also chats about his time at Wieden+Kennedy, his study of jiu-jitsu and his favorite piece of creative that he’s seen recently — a simple window display from Hermès.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Havas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through which every consumer vertical is being supercharged. Join Eric Weisberg, global chief creative officer of Havas Health & You, as he speaks with Campaign US about the growing symbiosis between technology and humans—bringing us all the power to create our own health ecosystem. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon Cook, CEO of VML, shares insights on the merger between VMLY&R and Wunderman Thompson, their shared vision, and challenges faced in integrating two cultures. Cook discusses the company's focus on creativity, brand experience, customer experience, and commerce while reflecting on a personal health scare that impacted his leadership style.

Ryan Stern was doing influencer marketing before influencers were a thing. With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group. Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EOS Products. As the space becomes more complex and integral to marketers’ communications plans, and as influencers have evolved into creators, the agency helps its clients navigate the still-Wild West of this increasingly important slice of the market.In this episode, Stern shares Collectively’s origin story, dives into how the influencer space has shifted in the past decade and shares her predictions for 2024. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of Dentsu Group, Hiroshi Igarashi, has taken direct control of all four of Dentsu’s regions globally. And the creative shops that previously operated individually have come together under one flag: Dentsu Creative. Instrumental to the shift is Dentsu Creative U.S. CEO Abbey Klaassen, who stepped into her current role in November 2023, transitioning from president of New York. Before her appointment, she helped to build Dentsu Creative, which launched in 2022. Now, she is tasked with leading creative talent and direction in the U.S. as part of Dentsu Creative’s global and Americas executive leadership teams.In this episode, Klaassen chats about her transition to U.S. CEO, her vision for Dentsu Creative in 2024 and what areas she is particularly focused on building. Listen to this episode or subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work.On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country.This week on the podcast, we’ve selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us off into 2024. In this episode, you’ll hear excerpts from conversations from:McCann Worldgroup global CEO Daryl LeeHilton CMO Mark WeinsteinGoodby, Silverstein & Partners’ CCO Margaret JohnsonDroga5 outgoing CEO Susie Nam72andSunny global CEO Evin ShuttPereira O’Dell creative chairman PJ PereiraDiageo chief marketing and innovation officer Ed PilkingtonListen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. And thanks for being a fan! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.