Campaign Chemistry

Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results. Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Meanwhile, it maintains long-standing clients such as Kellogg’s. Through it all, it has continued to produce strong creative, earning Campaign US’ Creative Breakthrough distinction in the 2023 Agency Performance Review.Now, the agency is adapting to new leadership, as Liz Taylor joined in June as co-president and chief operating officer to lead the agency alongside co-president and chief creative officer Britt Nolan. In this episode, Taylor and Nolan discuss how the agency has worked to balance its legacy while chasing new innovations. They chat about what the creative process is like at Leo, how the company is weathering the current economic climate and ways it is working to attract new talent. Plus, they talk about what innovations they are excited about heading into 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients. But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor. But that unique blend of expertise worked, allowing each to leverage each other's knowledge to create an agency that helps brands tap quickly and deftly into culture.In this episode, Horowitz and Goldberg also discuss the challenges of entrepreneurship, the roadblocks brands face in navigating fast-moving social spaces and the new era of lo-fi creativity that’s shaking up the creative agency world. Listen and subscribe to Campaign Chemistry wherever you get your podcasts.   campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he’s watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Omnicom Media Group (OMG) is on a winning streak.Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business.But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients. In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella. In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio. In this episode, Fischer and Roberts talk about BBH’s journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.  campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.