Campaign Chemistry

Geno Schellenberger, senior communications manager at Havas Chicago, sat on the Campaign US BIG Awards jury last year evaluating the consumer packaged goods, entertainment and experiential/hybrid categories as an early career professional. At the time, he was a communications manager at Havas Chicago, having joined agency life only a few months prior. Evaluating and helping to award some of the best creative work across the sector was one of his formative industry experiences. Now, Schellenberger is responsible for growing the Havas brand, overseeing PR efforts for all Havas Chicago clients and managing internal communications for the agency. No stranger to podcasts, he is also the founder and host of Breaking and Entering, a weekly podcast that helps aspiring advertisers break into the industry and thrive when they get there. He has hosted interviews with advertising professionals including Greg Hahn, founder of Mischief @ No Fixed Address; Seth Gaffney, founder of Preacher; Myra Nussbaum, president of Havas Chicago and Rob Schwartz, chair at TBWA\NY Group. Alison Weissbrot, editor of Campaign US, was also a guest on the show.In this episode, Schellenberger chats about judging the BIG Awards early in his career. He shares what he learned from the experience and the value it has added to his career. He also shares advice for future jurors as well as what he hopes to see from the awards this year. The 2023 Campaign US BIG Awards is now open for entry, and creative agencies, brands and advertising companies are invited to submit their work by August 3, 2023, to be evaluated by a jury of up-and-coming creatives. Listen to this special episode and subscribe to Campaign Chemistry wherever you get your podcasts. Enter the BIG Awards here and come prepared to celebrate the winners at an awards ceremony in New York City on November 15, 2023. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions. Still, with growth always comes growing pains — and CTV is no exception. In this episode, Amanda Fell, VP, business operations at Wurl, discusses the current state of streaming, the biggest challenges facing the market and the role AI might play in its future. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers. In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients. For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

New research found that 68% of respondents worry that when companies speak out it is a marketingploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe acompany's history on social values are important. As more and more consumers seek out brands with shared values backed by a commitment to social,political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it. The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools. Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged viewers through their streaming journey. Not only does Roku have the large scale, but also the innovation and creativity brands are looking for to stand out in the crowded streaming era.   As we approach the Cannes Lions International Festival of Creativity Chris Bruss, Head of Roku Brand Studio, discusses how Roku takes brands to the next level on the #1 streaming platform in the US, Canada, and Mexico. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.