When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance.
Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” — prioritizing the importance of brand-building that extends creativity through the full funnel. Harris is candid that the shift wasn’t easy — but a year and a half later, the dust has settled and the year ahead is promising.
In this episode, Harris also chats about how Mekanism is adopting generative AI and sheds light on the agency’s work with President Joe Biden’s 2020 campaign — as well as, yes, that viral Peloton ad.
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