Campaign Chemistry Campaign Chemistry: The Martin Agency CEO Danny Robinson
Apr 10, 2024
38:28
After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can’t run the business.
Robinson sees opportunities to grow Martin’s entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when it nearly broke the internet with a cryptic post from Snoop Dogg saying he was going “smokeless.”
Also in this episode, Robinson talks about the industry’s lack of forward movement on DE&I and his hopes for pushing progress in his new role.