Better Done Than Perfect

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.Visit our website for the detailed episode recap with key learnings.headofgrowth.io — Aggelos’ consultancyWhereby — the case study we’re talking aboutWhat is Jobs to be Done (JTBD)?UI Breakfast Episode 254: Learning to Build with Bob MoestaDemand-Side Sales 101 — a book by Bob MoestaClayton ChristensenSee Aggelos’ service for B2B SaaS teamsConnect with Aggelos on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.Visit our website for the detailed episode recap with key learnings.ChartMogul – Sid’s place of workGitLab KPIJamin BallSaaS Metrics that matter to InvestorsThe SaaS Metrics that MatterSaaStrFollow Sid on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.Visit our website for the detailed episode recap with key learnings.Kumospace – David’s place of workdbt logicThe cupcake approach by IntercomTowards Data ScienceSF PythonFollow David on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.Visit our website for the detailed episode recap with key learnings.Affilimate – Monica’s SaaSSanity – Affilimate’s CMS of choiceSEO for B2B SaaS with Pawel GrabowskiFollow Monica on TwitterCheck out Monica’s free course, SEO for DevsThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.Visit our website for the detailed episode recap with key learnings.InnerTrends – Claudiu’s SaaSThe Big User Onboarding RoundtableThe One Metric for User OnboardingTuple – a tool by Ben OrensteinHow to Save Money on High Volume EmailProfitWell – a SaaS analytics toolDreamHost emailsFollow Claudiu on Twitter and LinkedInThe Data-led PodcastSend Claudiu an emailThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.Visit our website for the detailed episode recap with key learnings.The Juice – Jonathan’s content curation platform for B2B professionalsBDTP S5E2: Building Two-sided Marketplaces with John DohertyUI Breakfast Episode 175 with Dru RileySparkToro – a tool by Rand FishkinG2 – business software and services reviews siteBDTP S5E4: Survey-based Research Projects with Becky LawlorThe Cold Start Problem – a book by Andrew ChenFollow Jonathan on LinkedIn and TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.Visit our website for the detailed episode recap with key learnings.SocketLabs – Lauren’s place of workPatrick McKenzie’s Twitter thread about self-hosting emailsGoogle Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocolsSpamhaus, SpamCop – spam blocklist providersFollow SocketLabs on TwitterFollow Lauren on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

When is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.Visit our website for the detailed episode recap with key learnings.Emails Done RightJoanna Wiebe – founder of CopyhackersVal Geisler – an email strategist and educatorJoin Samar’s list to get updates about her upcoming SaaS email strategy courseFollow Samar on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.Visit our website for the detailed episode recap with key learnings.Pendo – Todd’s SaaSMeasuring and Managing Performance in Organizations – a book by Robert AustinMailchimp, Datadog – SaaS companies with freemium plansFollow Pendo on Twitter and LinkedInFollow Todd on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.Visit our website for the detailed episode recap with key learnings.Referral Rock – Josh’s productStreak – a simple CRM toolHubSpot – a popular CRM toolSteli Efti – a thought leader in sales, CEO of CloseThe Sales Acceleration Formula – a book by Mark RobergeSearching for SaaS PodcastMarketing Retro PodcastFollow Josh on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.