Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.
Visit our website for the detailed episode recap with key learnings.
- SocketLabs – Lauren’s place of work
- Patrick McKenzie’s Twitter thread about self-hosting emails
- Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
- SPK, DKIM, DMARC – email authentication protocols
- Spamhaus, SpamCop – spam blocklist providers
- Follow SocketLabs on Twitter
- Follow Lauren on Twitter and LinkedIn
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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
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