Business of Story

Park Howell, Brand Story Strategist
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Dec 12, 2022 • 1h 4min

#389: The Art of Soulful Persuasion Through Brand Storytelling

Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Dec 5, 2022 • 1h 7min

#388: How to Turn Nerd Speak into Business Solutions With the ABT

Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs, share how to use the ABT agile narrative framework for proposals, papers, presentations, and life in general to make your complex simply land right the first time every time.   Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Nov 28, 2022 • 50min

#387: How to Use Stories to Drive Your Affiliate Marketing Success

Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs.   Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Nov 21, 2022 • 1h 1min

#386: How Storytelling Helps Immigrants Realize Their American Dream

Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to help immigrants realize their American Dream. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Nov 14, 2022 • 49min

#385: What You Can Learn From Your Mother About Business Storytelling

Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Nov 7, 2022 • 50min

#384: Aligning Your Organizational/Life Purpose With Storytelling

Jeff Dudan, CEO of Homefront Brands and author of "Discernment; The Business Athletes Regimen for a Great Life through Better Decisions", shares how to Align your Organizational/Life Purpose and Values Through Storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 31, 2022 • 54min

#383: How to Measure the Emotional Impact of Your Business Storytelling

Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 24, 2022 • 53min

#382: How to Use Failure as Fuel to Ignite Your Business Storytelling

Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 17, 2022 • 59min

#381: How to Scale Your Storytelling With Measurable Success Metrics

Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 10, 2022 • 58min

#380: How to Make Your Sales Story Land Right the First Time

Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park  

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