Business of Story #397: How to Move Your Audiences Using the Ken Burns Storytelling Formula
Feb 6, 2023
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How A Dorm Moment Launched A Career
- Eric landed at Ken Burns' company by calling a family connection after being moved to tears by The Civil War series.
- He began as an apprentice editor on Empire of the Air and fell in love with editing while learning the craft.
Emotion Over Chronology
- The Ken Burns formula prioritizes human emotion above chronology and facts.
- Editing, sound, and pacing all serve the single goal of bringing human feeling to life.
Edit To Avoid Viewer Distraction
- Avoid distraction: edit tightly so viewers never drift away from the story.
- Control rhythm, pacing, and delivery so a long film feels short and engaging.