
#397: How to Move Your Audiences Using the Ken Burns Storytelling Formula
Business of Story
00:00
You Want to Buy Some?
The most potent story you'll ever tell is the story you tell yourself. Ken Burns said every story has a beginning, a middle, and an end. Don't sell them anything they don't need. Be there like this film is hiding in plain sight that really just helps tell these stories.
Transcript
Play full episode