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Business of Story

Latest episodes

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Oct 31, 2022 • 54min

#383: How to Measure the Emotional Impact of Your Business Storytelling

Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 24, 2022 • 53min

#382: How to Use Failure as Fuel to Ignite Your Business Storytelling

Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 17, 2022 • 59min

#381: How to Scale Your Storytelling With Measurable Success Metrics

Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 10, 2022 • 58min

#380: How to Make Your Sales Story Land Right the First Time

Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park  
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Oct 3, 2022 • 45min

#379: How to Humanize Your Hi-Tech Storytelling for Growth

Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling structures to elevate your growth. Imnprove your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Sep 26, 2022 • 57min

#378: How to Define Your Brand Niche Using the ABT

Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast. Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications is built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Sep 19, 2022 • 53min

#377: How Music Composers Use Story Structure to Captivate Listeners

Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You’ll Go at Burning Man viral film, shares how composers use story structure to captivate their listeners. Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications are built upon.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Sep 12, 2022 • 1h 12min

#376: The Three Business Storytelling Habits You’ll Want to Break

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
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Sep 5, 2022 • 1h 2min

#375: How to Make Your Own Luck With the Right Storytelling Formula

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell.  Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
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Aug 29, 2022 • 59min

#374: How to Reframe Your Business Story to Increase Your Brand Equity

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

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