

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Feb 20, 2023 • 1h 2min
#399: Improving the Narrative for Ex-Cons Through Fair Chance Hiring
Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary confinement for 8.5 years and emerging as a profound voice for ex-convicts who have earned the right to become productive citizens through Fair Chance Hiring. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Feb 13, 2023 • 47min
#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling
Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro’s Tribeca Films and used what he learned about Hollywood storytelling to grow his cybersecurity company. Here’s his story. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Feb 6, 2023 • 1h 11min
#397: How to Move Your Audiences Using the Ken Burns Storytelling Formula
Erik Ewers, Senior Editor and Co-Director at Ken Burns Florentine Films and Co-founder of Ewers Brothers Productions, shares what he’s learned about iconic storytelling from legendary documentarian Ken Burns and shares why his latest film called Hiding in Plain Site: Youth Mental Illness is the most important project he’s directed to-date. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jan 30, 2023 • 44min
#396: How to Empower Mom & Pop Business Growth Through Storytelling
Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jan 23, 2023 • 56min
#395: How to Use Storytelling to Hack Human Behavior
Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jan 16, 2023 • 45min
#394: How Successful Associations Use Storytelling to Grow Membership
Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.

Jan 9, 2023 • 56min
#393: How To Grow Your Community of Raving Fans With Business Storytelling
Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your business storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jan 2, 2023 • 1h
#392: How to Turn Data Into Drama With Your Business Storytelling
Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 26, 2022 • 47min
#391: How to Unearth the Memorable Moments That Power Your Personal Stories
Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection and building meaningful and memorable relationships using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 19, 2022 • 56min
#390: How to Generate Strategically Creative Brand Stories
Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design, shares her three-step process to coming up with better ideas more often. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park


