Talking Too Loud with Chris Savage

A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including:What the rise of AI revealed about meaning, taste, and human judgmentWhy fear fades once you “look under the bed”How brand is built through memory, permission, and trust — not tacticsWhy audience understanding beats posting cadence every timeThe danger of random acts of marketing — and how to make better betsWhy decisions (even in B2B) are emotionalThe one storytelling principle that shapes every great narrative: transformationLinks to Learn More:Follow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

TJ Leonard, CEO of Storyblocks, shares insights into how AI is transforming creative workflows and customer expectations. He discusses a pivotal shift from technology demos to utility-driven applications that enhance content production. The importance of editorial judgment over sheer output is emphasized, as creative teams must now blend storytelling with business objectives. Leonard advocates for a hands-on, experimental approach to integrating AI, where teams adapt to a rapidly evolving landscape that prioritizes taste and customer collaboration.

Join Ben Ruedlinger, an early Wistia employee and product leader, alongside video strategy expert Phil Nottingham, as they unveil the blind spot in AI search for videos. They highlight why LLM crawlers can't see traditional video embeds and the detrimental effects of lacking video transcripts. Discover Wistia's innovative LLM-friendly embed solution that enhances video discoverability without compromising user experience. Tune in for actionable insights on optimizing video content for AI while navigating the evolving landscape of search.

What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets.Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to be a fund returner, and how to build the kind of marketing team that thrives in the AI era.If you’ve ever wondered whether your marketing has a strategy or is more of a to-do list, this episode is for you.Links to Learn More:Follow Emily Kramer on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era.Links to Learn More:Follow Talia Wolf on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

John Bonini, founder of Content Brands and expert in content-driven strategies, discusses the essence of unforgettable brands. He highlights the power of creative risks, like quirky marketing stunts, to cultivate genuine fanbases that can drive significant growth. The conversation dives into the challenges of building content brands today, the importance of measuring impact beyond just downloads, and how AI can influence content strategy by favoring unique insights. John also shares his 'Five Ps' framework for developing distinctive and lasting content.

What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.

AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is vulnerable, why boldness is the only real edge, and how brands can double down on what AI can’t fake: trust, emotion, and humanity.Learn more about Mark SchaeferFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Justin Simon, creator of the Distribution First approach and former head of content at TechSmith, reveals how marketers can escape the trap of excessive content creation. He discusses the importance of repurposing existing content to combat burnout and enhance engagement. Justin also introduces a structured framework to optimize marketing efforts and shares insights on harnessing AI as a strategic partner for content repurposing. Tune in to discover how to make your content strategy smarter and more effective!

Tifenn Dano Kwan, CMO at Amplitude and a veteran in marketing leadership from Dropbox and SAP Ariba, discusses the urgent need for alignment among product, marketing, and sales teams in today's AI-driven landscape. She highlights strategies for fostering collaboration and building trust, noting the importance of deadlines to drive growth. Tifenn also addresses how data-driven marketing transforms customer experiences and the critical focus on churn management in B2B SaaS, while illustrating the balance between innovation and accountability.