Talking Too Loud with Chris Savage

What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.

AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is vulnerable, why boldness is the only real edge, and how brands can double down on what AI can’t fake: trust, emotion, and humanity.Learn more about Mark SchaeferFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Justin Simon, creator of the Distribution First approach and former head of content at TechSmith, reveals how marketers can escape the trap of excessive content creation. He discusses the importance of repurposing existing content to combat burnout and enhance engagement. Justin also introduces a structured framework to optimize marketing efforts and shares insights on harnessing AI as a strategic partner for content repurposing. Tune in to discover how to make your content strategy smarter and more effective!

Tifenn Dano Kwan, CMO at Amplitude and a veteran in marketing leadership from Dropbox and SAP Ariba, discusses the urgent need for alignment among product, marketing, and sales teams in today's AI-driven landscape. She highlights strategies for fostering collaboration and building trust, noting the importance of deadlines to drive growth. Tifenn also addresses how data-driven marketing transforms customer experiences and the critical focus on churn management in B2B SaaS, while illustrating the balance between innovation and accountability.

What does it take to build a product people fall in love with? Superhuman founder Rahul Vohra joins Chris and Sylvie to talk about designing for delight, why speed still matters, and how AI fits into the future of joyful software. Plus: how the Grammarly acquisition opens a new chapter for Superhuman.Links to Learn More:Follow Rahul Vohra on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Josh Blyskal, an AI Strategist at Profound, shares insights on Answer Engine Optimization (AEO) and its importance in an AI-driven search landscape. He explains the shift from traditional SEO and discusses how brands can navigate this change to improve visibility. Blyskal highlights the necessity of niche content and user-generated material to thrive. He also touches on the balance between updating existing content and creating new resources, emphasizing how AI advancements open new marketing opportunities for all businesses.

Brendan Schwartz, Co-founder and CTO of Wistia, shines a spotlight on the European Accessibility Act and its game-changing implications for digital compliance. He passionately discusses how inclusive design not only meets regulations but enhances user experience. The conversation dives into video accessibility innovations like audio descriptions and AI-driven localization, vital for reaching diverse audiences. Lastly, Schwartz highlights the stylish Kizik shoes that cater to mobility challenges, showcasing the future of accessible design in everyday products.

Nancy Harhut, co-founder and chief creative officer at HBT Marketing, shares her expertise in behavioral science to unveil the subconscious shortcuts that influence customer decisions. She discusses how principles like reciprocity and loss aversion can enhance marketing strategies. The conversation explores the ethical use of brain science, the impact of AI on personalized marketing, and the importance of navigating consumer choices. Harhut shares insights on turning satisfied clients into brand advocates and highlights the balance between personalization and consumer agency.

The hosts reflect on the importance of building connections at an offsite gathering, sharing hilarious snorkeling stories. They also express heartfelt emotions about finishing the Harry Potter series, capturing the joy and sadness of concluding such a beloved journey. Stay tuned for their return to regular programming next week!

Rand Fishkin, founder of SparkToro and indie game creator, shares insights on the rapidly shifting digital marketing landscape. He discusses the decline of web traffic and the rise of zero-click marketing, urging brands to forge authentic connections with customers. The conversation highlights the transformative impact of AI on marketing strategies, emphasizing the need to adapt to changing audience behavior. With a mix of humor and valuable insights, Rand emphasizes that building trust and influence is essential for long-term success.