Talking Too Loud with Chris Savage How to Align Marketing, Product, and Sales with Amplitude's CMO
Aug 12, 2025
Tifenn Dano Kwan, CMO at Amplitude and a veteran in marketing leadership from Dropbox and SAP Ariba, discusses the urgent need for alignment among product, marketing, and sales teams in today's AI-driven landscape. She highlights strategies for fostering collaboration and building trust, noting the importance of deadlines to drive growth. Tifenn also addresses how data-driven marketing transforms customer experiences and the critical focus on churn management in B2B SaaS, while illustrating the balance between innovation and accountability.
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AI Is Forcing Data-Driven Marketing
- AI forces marketing toward fully data-driven decisions.
- Tifenn Dano Kwan says teams must use data, not guesswork.
Track Logged-Out And Logged-In Journeys
- Users don't distinguish logged-out and logged-in experiences.
- Tifenn Dano Kwan says teams must track the full journey.
Scattered Data And Tech Is A Hidden Cost
- Many companies hold scattered, untrusted data across systems.
- Tifenn Dano Kwan says consolidating tech and data buys competitive advantage.
