How to Align Marketing, Product, and Sales with Amplitude's CMO
Talking Too Loud with Chris Savage
00:00
Adapting Marketing for Churn Management
This chapter explores the shifting priorities for B2B SaaS marketers, focusing on the critical role of churn management in financial health. It emphasizes the need for collaboration between marketing and product teams to enhance customer retention and improve net Annual Recurring Revenue (ARR).
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