Tifenn Dano Kwan
Chief Marketing Officer at Amplitude
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Nov 14, 2023 • 44min
Effective Decision-Making Strategy in PLG with Amplitude's Marketing Leaders
Tifenn Dano Kwan, CMO at Amplitude, and Ashley Brucker Stepien, VP of Global Marketing at Amplitude, discuss effective decision-making in PLG. They talk about setting up analytics, monitoring key metrics, flexibility in planning, identifying key user moments, North Star Metric for marketers, input-output metrics, and the importance of a strong partnership with the CIO/head of digital for data management.
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