Tifenn Dano Kwan
CMO at Amplitude, with previous marketing leadership roles at Dropbox and SAP Ariba. Known for uniting product, marketing, and go-to-market teams around shared outcomes.
Best podcasts with Tifenn Dano Kwan
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Nov 14, 2023 • 44min
Effective Decision-Making Strategy in PLG with Amplitude's Marketing Leaders
Tifenn Dano Kwan, CMO at Amplitude, and Ashley Brucker Stepien, VP of Global Marketing at Amplitude, discuss effective decision-making in PLG. They talk about setting up analytics, monitoring key metrics, flexibility in planning, identifying key user moments, North Star Metric for marketers, input-output metrics, and the importance of a strong partnership with the CIO/head of digital for data management.
Aug 12, 2025 • 45min
How to Align Marketing, Product, and Sales with Amplitude's CMO
Tifenn Dano Kwan, CMO at Amplitude and a veteran in marketing leadership from Dropbox and SAP Ariba, discusses the urgent need for alignment among product, marketing, and sales teams in today's AI-driven landscape. She highlights strategies for fostering collaboration and building trust, noting the importance of deadlines to drive growth. Tifenn also addresses how data-driven marketing transforms customer experiences and the critical focus on churn management in B2B SaaS, while illustrating the balance between innovation and accountability.
