Tifenn Dano Kwan

Tifenn Dano Kwan, CMO at Amplitude, and Ashley Brucker Stepien, VP of Global Marketing at Amplitude, discuss effective decision-making in PLG. They talk about setting up analytics, monitoring key metrics, flexibility in planning, identifying key user moments, North Star Metric for marketers, input-output metrics, and the importance of a strong partnership with the CIO/head of digital for data management.

Tifenn Dano Kwan, CMO of Amplitude, dives into the transformative impact of AI search on marketing strategies. She discusses how traditional SEO remains vital while urging marketers to diversify their approaches. Tifenn emphasizes the importance of AI visibility, revealing how it measures brand mentions in LLM responses. She also explores new metrics beyond just traffic and highlights how to optimize content for AI agents. Plus, her insights on balancing SEO with LLM readiness promise to equip CMOs for success in the evolving digital landscape.

Tifenn Dano Kwan, CMO at Amplitude and a veteran in marketing leadership from Dropbox and SAP Ariba, discusses the urgent need for alignment among product, marketing, and sales teams in today's AI-driven landscape. She highlights strategies for fostering collaboration and building trust, noting the importance of deadlines to drive growth. Tifenn also addresses how data-driven marketing transforms customer experiences and the critical focus on churn management in B2B SaaS, while illustrating the balance between innovation and accountability.